2: DIGITAL (Campaign websites and micro-sites)
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HackYourFuture - Behind The Source - HackYourFuture
A coding school for refugees
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Title of Entry: | HackYourFuture - Behind The Source |
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Brand: | HackYourFuture |
Product/Service: | A coding school for refugees |
Client: | HackYourFuture |
Entrant Company: | 72andSunny Amsterdam |
Creative Agency: | 72andSunny Amsterdam |
Judging URL: | https://www.youtube.com/watch?v=1Zle5TtLrP4&feature=youtu.be |
Live site URL: | https://www.hackyourfuture.net/bts2020/?gclid=EAIaIQobChMIspGbj-fC6gIVmMx3Ch1_iAPHEAAYASAAEgJXN_D_BwE |
Sector: | PUBLIC & SOCIAL |
Support URL: | https://www.youtube.com/watch?v=GSyQayMEID8 |
Chief Creative Officer: | Carlo Cavallone |
Account Manager: | Tony Hoang |
Creative Director: | Laura Visco |
Date of Release: | 2020-02-10 |
Digital Producer: | Julie Bourges |
Notes: | Between 2014 and 2015, tens of thousands of refugees came to the Netherlands, mainly fleeing war in Syria and Eritrea. Even though many of them were given residency permits, today they are still struggling to find work. HackYourFuture, a non-profit coding school for refugees, helps them to become web-developers through a 7-month program — empowering them by unlocking a career within big names of the tech industry. The ‘Behind the Source’ campaign by HackYourFuture aims to reframe the conversation around refugees, and tackles the many stigmas and prejudices that shadow their potential when it comes to applying for a job. It consists of seven portraits that have been hidden in the source code of the online homepages of companies, such as eBay and Accenture, where HackYourFuture graduates now work. All people have to do is go on these websites click ‘View Source’ to discover the portraits, hidden in the code, and read the exceptional journeys of those who went from refugees to employees. 24000+ visitors went behind the source, getting the initiative referenced by the UN Agency as best in class. 13 new companies contacted HackYourFuture to partner up, raising the number of graduates who found a job to 120. |
Digital Strategist: | Chad Muratev |
Designer: | Matt Purcell |
Production Company: | Hecho Studios |
Art Director: | Guillaume Roukhomovsky & Christian Bauer |
Copywriter: | KC Hong |
Other Credits: | Director of Production: Stephanie Oakley |
Other Credits: | Business Affairs Manager: Julie Katsoula |
Other Credits: | Music Creative: Leonidas Diamantis |
Other Credits: | Managing Director: Lauren Portelli |
Other Credits: | Senior Strategist: Felipe Souza |
Other Credits: | Sound Designer/Mixer Stainless Sound: Nick Smith |
Other Credits: | Business Development / Brand Coordinator: Katie Longson |
Other Credits: | Managing Director HackYourFuture: Wouter Kleijn |
Other Credits: | Partnership Manager HackYourFuture: Federico Fusco |