Artificial with a heart - Arbetsförmedlingen - The Swedish Public Employment Service
Public Employment Service

Shortlist

Title of Entry:	Artificial with a heart
Brand:	Arbetsförmedlingen - The Swedish Public Employment Service
Product/Service:	Public Employment Service
Client:	Arbetsförmedlingen - The Swedish Public Employment Service
Entrant Company:	Le Bureau
Creative Agency:	Le Bureau
Duration of Entry:	01:05
Production Company:	Flickorna Larsson
Producer:	Daniel Kilgren
Sector:	PUBLIC & SOCIAL
Creative Director:	Josephine Wallin Ankarstrand
Copywriter:	Claes Kjellström
Chief Creative Officer:	Gustaf Sehlstedt
Date of Release:	2019-04-14
Account Executive:	John Wernvik
Notes:	The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability. We let a real life person, Victor, talk about his work life and feelings. Since he has cerebral pares he talks through a computer. This makes you confused at first. Is this a robot speaking or what´s going on? After a while you realize that this might be an actural person. And towards the end of the spot the truth about Victor is being revealed. All the sounds in the background are real sounds of Victor.
Account Manager:	Elisabeth Philipson
Other Credits:	Fredrik Lekman