7: BRAND ENTERTAINMENT (Branded film/video (factual))

Survivor - SPA - SPA JPG
Survivor - SPA - SPA MP4 3m:59s

Survivor - SPA

Survivor - SPA - SPA


Title of Entry: Survivor
Brand: SPA
Product/Service: SPA
Client: SPA
Entrant Company: WNP
Creative Agency: WNP
Duration of Entry: 03:59
Chief Creative Officer: Mathieu Vinciguerra
Art Director: François-Xavier Barré, Benjamin Pouteau
Copywriter: Yannick Kryk
Account Manager: Charlotte Decottignies
Production Company: BIRTH
Producer: Hugo Legrand-Nathan, Thomas Aboulker, Audrey Lenchantin
Date of Release: 2020-06-10
Director: Ben Lacour
DOP: Sylvain Freyens
Notes: « Survivor » is a campaign, in the form of a short film, for the SPA (the French animal welfare association). Aiming to combat abandonment, it depicts the harsh reality of what can happen after an animal has been abandoned.

The short film generated more than 2 million views in 4 days, becoming the most watched video of the week in France on Instagram (all this without any media investment)
Editor: Morgan Mirza
Sound Engineer: Jonathan Fitas
URL Link (optional): https://www.youtube.com/watch?v=3XKBRnDwJ5g&t=3s
Other Credits: TV Producer : Pauline Fourcade
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