20: THE MEDIA MAGIC AWARD (THE MEDIA MAGIC AWARD)

The Early End - Connected Home Alarms - Sector Alarm JPG

The Early End - Sector Alarm
Connected Home Alarms

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The Early End - Sector Alarm - Connected Home Alarms

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Title of Entry: The Early End
Brand: Sector Alarm
Product/Service: Connected Home Alarms
Client: Sector Alarm
Entrant Company: Åkestam Holst NoA
Creative Agency: Åkestam Holst NoA
Duration of Entry: 00:56
Account Manager: Jesper Ander
Sector: 38271
Art Director: Hugo Wallmo
Copywriter: Petter Nylind
Date of Release: 2019-12-24
Notes: When Swedish TV3 aired the Christmas classic Home Alone during the holidays, we ended the film after just 20 minutes by letting the credits roll. We bought the first spot in the first commercial break in the film, putting our early end right after the scene when Kevin steps down from the attic where he slept, and discovers that he is home alone – right when a connected home alarm could easily have averted the miss, and have everyone in the McAllister family enjoy a peaceful Christmas in Paris together.
Other Credits: Agency Producer: Leila Widgren
Other Credits: Editor: Kenna Magnusson
Other Credits: Production Manger: Albin Muji
Other Credits: Planner: Henrik Sjödin