20: THE MEDIA MAGIC AWARD (THE MEDIA MAGIC AWARD)
JPG
The Early End - Sector Alarm
Connected Home Alarms
Shortlist
| Title of Entry: | The Early End |
|---|---|
| Brand: | Sector Alarm |
| Product/Service: | Connected Home Alarms |
| Client: | Sector Alarm |
| Entrant Company: | Åkestam Holst NoA |
| Creative Agency: | Åkestam Holst NoA |
| Duration of Entry: | 00:56 |
| Account Manager: | Jesper Ander |
| Sector: | HOME |
| Art Director: | Hugo Wallmo |
| Copywriter: | Petter Nylind |
| Date of Release: | 2019-12-24 |
| Notes: | When Swedish TV3 aired the Christmas classic Home Alone during the holidays, we ended the film after just 20 minutes by letting the credits roll. We bought the first spot in the first commercial break in the film, putting our early end right after the scene when Kevin steps down from the attic where he slept, and discovers that he is home alone – right when a connected home alarm could easily have averted the miss, and have everyone in the McAllister family enjoy a peaceful Christmas in Paris together. |
| Other Credits: | Agency Producer: Leila Widgren |
| Other Credits: | Editor: Kenna Magnusson |
| Other Credits: | Production Manger: Albin Muji |
| Other Credits: | Planner: Henrik Sjödin |
