19: THE ‘WISH WE’D THOUGHT OF THAT’ AWARD (THE ‘Wish we’d thought of that’ AWARD)
Maurten Unofficial - Maurten
|Title of Entry:||Maurten Unofficial|
|Entrant Company:||Åkestam Holst NoA|
|Creative Agency:||Åkestam Holst NoA|
|Account Manager:||Nicole van Rooij|
|Creative Director:||Magnus Jakobsson|
|Art Director:||Hugo Wallmo & Andreas Karlsson|
|Copywriter:||Petter Nylind & Noah Bramme|
|Date of Release:||2019-07-10|
|Notes:||We created Maurten Unofficial. An un-branded product range designed for athletes sponsored by others, who wants to benefit from Maurtens hydrogel technology – without breaking contracts.
Maurten Unofficial has the same content as the official products, but comes in incognito packaging, mixed in bottles with pixelated logos and delivered in anonymized boxes ordered from an un-branded site.
A new product-range with a market of its own, also pushing the original product simply by highlighting the purpose of its own existence.
By making Maurten anonymous, we made them more famous than ever.
|Support URL 1:||http://www.maurten.com/unofficial|
|Other Credits:||Agency Producer: Leila Widgren|
|Other Credits:||Planner: Karl Wikström|
|Other Credits:||Production Manger: Agneta Oppenheim|
|Other Credits:||Designers: Theresa Lee Zonars & Magnus Pettersson|