4: AMBIENT AND EXPERIENTIAL (Ambient campaign)
Maurten Unofficial - Maurten
|Title of Entry:||Maurten Unofficial|
|Entrant Company:||Åkestam Holst NoA|
|Creative Agency:||Åkestam Holst NoA|
|Creative Director:||Magnus Jakobsson|
|Title of Piece:||Maurten Unofficial Cover|
|Title of Piece:||Maurten Unofficial Board|
|Title of Piece:||Maurten Unofficial Stillife|
|Title of Piece:||Maurten Official Design|
|Title of Piece:||Maurten Unofficial Design|
|Art Director:||Hugo Wallmo & Andreas Karlsson|
|Designer:||Theresa Lee Zonars & Magnus Pettersson|
|Copywriter:||Petter Nylind & Noah Bramme|
|Account Executive:||Nicole van Rooij|
|Account Manager:||Agneta Oppenheim|
|Date of Release:||2019-07-10|
|Notes:||We created Maurten Unofficial. An un-branded product range designed for athletes sponsored by others, who wants to benefit from Maurtens hydrogel technology – without breaking contracts.
Maurten Unofficial has the same content as the official products, but comes in incognito packaging, mixed in bottles with pixelated logos and delivered in anonymized boxes ordered from an un-branded site.
A new product-range with a market of its own, also pushing the original product simply by highlighting the purpose of its own existence.
By making Maurten anonymous, we made them more famous than ever.
|Other Credits:||Planner: Karl Wikström|
|Other Credits:||Agency Producer: Leila Widgren|
|Other Credits:||Director: Madja Amin (Halal Amsterdam)|