3: PRINT, OOH
(Poster/Billboard campaign (2-6 executions))
Planet or Plastic? - National Geographic
Media
Bronze
|
Title of Entry:
|
Planet or Plastic? |
|
Brand:
|
National Geographic |
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Product/Service:
|
Media |
|
Client:
|
National Geographic |
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Entrant Company:
|
Square Pixel |
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Creative Agency:
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Saatchi & Saatchi Dubai |
|
Craft Leader(s):
|
Luis Paulo Gatti |
|
Role:
|
Creative Director / Head of Art |
| Creative Director: |
Luis Paulo Gatti, William Mathovani, Raja Rizkallah |
| Art Director: |
Luis Paulo Gatti, Ivan Montebello |
| Copywriter: |
Daniel Bensusan, Rafael Bornacina |
| Chief Creative Officer: |
Bechara Mouzannar, Komal Bedi Sohal |
| Sector: |
MEDIA TV |
| Account Executive: |
Qais Mustafa |
| Illustrator: |
Sheng Chen, Ruwangi Amarasinghe, Kristy Anne Ligones, Thao Mien Phan, Katherine Honesta, Ahmed Karam, Helena Layzu, Kelseyz aka Troublexy, Thomas Ero, Wilmari Botha, Pavan Rajurkar, Bom Cherdsak, |
| Date of Release: |
2019-01-10 |
| Notes: |
We designed an eye-opening print/poster campaign titled THE (PLASTIC) PLANET YEAR. 12 artists. 12 most plastic-polluted oceans and countries. 12 artworks. A year-long call-to-action to turn the tide and live with zero single-use plastic. |
| Typography: |
Luis Paulo Gatti, Ivan Montebello |
| Other Credits: |
Raphael Dias, Aramis Barros, Diego Esteves, Henrique Sousa, Bernardo Ribeiro, Felippe Ferreira |
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MP4
2m:00s
