Planet or Plastic? - National Geographic
Media

Silver

Title of Entry:	Planet or Plastic?
Brand:	National Geographic
Product/Service:	Media
Client:	National Geographic
Entrant Company:	Square Pixel
Creative Agency:	Saatchi & Saatchi Dubai
Craft Leader(s):	Luis Paulo Gatti
Role:	Creative Director / Head of Art
Chief Creative Officer:	Bechara Mouzannar, Komal Bedi Sohal
Creative Director:	Luis Paulo Gatti, William Mathovani, Raja Rizkallah
Art Director:	Luis Paulo Gatti, Ivan Montebello
Copywriter:	Daniel Bensusan, Rafael Bornacina
Account Executive:	Qais Mustafa
Sector:	MEDIA TV
Production Company:	Square Pixel
Date of Release:	2019-01-10
Director:	Raphael Dias, Aramis Barros
Notes:	We designed an eye-opening print/poster campaign titled THE (PLASTIC) PLANET YEAR. 12 artists. 12 most plastic-polluted oceans and countries. 12 artworks. A year-long call-to-action to turn the tide and live with zero single-use plastic.
Editing Company:	Square Pixel
Other Credits:	Diego Esteves, Henrique Sousa, Bernardo Ribeiro, Felippe Ferreira