18: CRAFT (Craft Campaign (any media))

Planet or Plastic? - Media - National Geographic JPG
Planet or Plastic? - Media - National Geographic JPG
Planet or Plastic? - Media - National Geographic JPG
Planet or Plastic? - Media - National Geographic JPG
Planet or Plastic? - Media - National Geographic JPG
Planet or Plastic? - Media - National Geographic JPG
Planet or Plastic? - Media - National Geographic MP4 2m:00s

Planet or Plastic? - National Geographic
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Planet or Plastic? - National Geographic - Media

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Title of Entry: Planet or Plastic?
Brand: National Geographic
Product/Service: Media
Client: National Geographic
Entrant Company: Square Pixel
Creative Agency: Saatchi & Saatchi Dubai
Craft Leader(s): Luis Paulo Gatti
Chief Creative Officer: Bechara Mouzannar, Komal Bedi Sohal
Creative Director: Luis Paulo Gatti, William Mathovani, Raja Rizkallah
Art Director: Luis Paulo Gatti, Ivan Montebello
Copywriter: Daniel Bensusan, Rafael Bornacina
Account Executive: Qais Mustafa
Sector: 38273
Production Company: Square Pixel
Date of Release: 2019-01-10
Director: Raphael Dias, Aramis Barros
Notes: We designed an eye-opening print/poster campaign titled THE (PLASTIC) PLANET YEAR. 12 artists. 12 most plastic-polluted oceans and countries. 12 artworks. A year-long call-to-action to turn the tide and live with zero single-use plastic.
Editing Company: Square Pixel
Other Credits: Diego Esteves, Henrique Sousa, Bernardo Ribeiro, Felippe Ferreira