18: CRAFT
(Outstanding Art Direction (billboards/poster))
Planet or Plastic? - National Geographic
Media
Silver
Title of Entry:
|
Planet or Plastic? |
Brand:
|
National Geographic |
Product/Service:
|
Media |
Client:
|
National Geographic |
Entrant Company:
|
Square Pixel |
Creative Agency:
|
Saatchi & Saatchi Dubai |
Craft Leader(s):
|
Luis Paulo Gatti |
Role:
|
Creative Director / Head of Art |
Creative Director: |
Luis Paulo Gatti, William Mathovani, Raja Rizkallah |
Art Director: |
Luis Paulo Gatti, Ivan Montebello |
Copywriter: |
Daniel Bensusan, Rafael Bornacina |
Chief Creative Officer: |
Bechara Mouzannar, Komal Bedi Sohal |
Sector: |
MEDIA TV |
Account Executive: |
Qais Mustafa |
Illustrator: |
Sheng Chen, Ruwangi Amarasinghe, Kristy Anne Ligones, Thao Mien Phan, Katherine Honesta, Ahmed Karam, Helena Layzu, Kelseyz aka Troublexy, Thomas Ero, Wilmari Botha, Pavan Rajurkar, Bom Cherdsak, |
Date of Release: |
2019-01-10 |
Notes: |
We designed an eye-opening print/poster campaign titled THE (PLASTIC) PLANET YEAR. 12 artists. 12 most plastic-polluted oceans and countries. 12 artworks. A year-long call-to-action to turn the tide and live with zero single-use plastic. |
Typography: |
Luis Paulo Gatti, Ivan Montebello |
Other Credits: |
Raphael Dias, Aramis Barros, Diego Esteves, Henrique Sousa, Bernardo Ribeiro, Felippe Ferreira |