3: PRINT, OOH
(Poster/Billboard campaign (2-6 executions))
Run.For.Life - The Red Cross
Humanitarian organization
Gold
|
Title of Entry:
|
Run.For.Life |
|
Brand:
|
The Red Cross |
|
Product/Service:
|
Humanitarian organization |
|
Client:
|
The Red Cross Brasilia |
|
Entrant Company:
|
Arnold Worldwide |
|
Creative Agency:
|
Arnold Worldwide |
|
Craft Leader(s):
|
Vincent Dixon |
|
Role:
|
Photographer |
| Creative Director: |
Fred Saldanha (ECD), Max Geraldo (ECD), James Bray (ECD), Lucas Casão, Guilherme Rácz |
| Art Director: |
Brunno Cortez |
| Copywriter: |
Luciano Griessi |
| Chief Creative Officer: |
Icaro Doria, Sean McBride |
| Sector: |
PUBLIC & SOCIAL |
| Date of Release: |
2020-01-14 |
| Photographer: |
Vincent Dixon |
| Notes: |
The Red Cross’s sole purpose is to prevent and ease human suffering in the face of any and all emergencies. When human crises occur and everyone runs away, the Red Cross runs toward. This campaign demonstrates‚ powerfully and simply, the impact the Red Cross’s aid has on people around the world.
|
| Other Credits: |
Julio Freitas, Photo Editor |
| Other Credits: |
Phillippe Lepaulard, Photo Editor |
| Other Credits: |
Kathy McMann, Producer |
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