3: PRINT, OOH (Poster/Billboard campaign (2-6 executions))

Run.For.Life - Humanitarian organization - The Red Cross JPG
Run.For.Life - Humanitarian organization - The Red Cross JPG

Run.For.Life - The Red Cross
Humanitarian organization

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Run.For.Life - The Red Cross - Humanitarian organization

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Title of Entry: Run.For.Life
Brand: The Red Cross
Product/Service: Humanitarian organization
Client: The Red Cross Brasilia
Entrant Company: Arnold Worldwide
Creative Agency: Arnold Worldwide
Craft Leader(s): Vincent Dixon
Creative Director: Fred Saldanha (ECD), Max Geraldo (ECD), James Bray (ECD), Lucas Casão, Guilherme Rácz
Art Director: Brunno Cortez
Copywriter: Luciano Griessi
Chief Creative Officer: Icaro Doria, Sean McBride
Sector: 38275
Date of Release: 2020-01-14
Photographer: Vincent Dixon
Notes: The Red Cross’s sole purpose is to prevent and ease human suffering in the face of any and all emergencies. When human crises occur and everyone runs away, the Red Cross runs toward. This campaign demonstrates‚ powerfully and simply, the impact the Red Cross’s aid has on people around the world.
Other Credits: Julio Freitas, Photo Editor
Other Credits: Phillippe Lepaulard, Photo Editor
Other Credits: Kathy McMann, Producer