11: BRAND PURPOSE (Brand Activism)

In Someone Else's Shoes - Financial Services - Santander Bank JPG
In Someone Else's Shoes - Financial Services - Santander Bank MP4 2m:30s

In Someone Else's Shoes - Santander Bank
Financial Services

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In Someone Else's Shoes - Santander Bank - Financial Services

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Title of Entry: In Someone Else's Shoes
Brand: Santander Bank
Product/Service: Financial Services
Client: Santander Bank
Entrant Company: Arnold Worldwide
Creative Agency: Arnold Worldwide
Chief Creative Officer: Icaro Doria
Creative Director: James Bray (ECD), Guilherme Rácz, Lucas Casão
Art Director: Rafael Beretta
Copywriter: Vinicius Fernandes, Mackenzie Hart
Account Executive: Leah DelRossi
Sector: 38269
Account Manager: Shaheen Salimi
Production Company: Helo
Producer: Zamile Vilakazi, Leelee Groome, Will Gregg, Peter Ryan, Justin Moore-Lewy, James Okumura, Megan Kingery
Date of Release: 2019-10-03
Director: Annie Saunders
DOP: Jonathan Walley
Notes: Domestic violence affects one in every four women. And the number one reason they can’t escape? Finances. Santander believed it should help. So, it created In Someone Else’s Shoes, a micro-lending program designed to help women reclaim their financial freedom and lives. To raise awareness about the program, we built The Home, an immersive experience in the heart of NYC’s financial district. Influenced by real survivor stories, the house and the audio journey through it were designed to provide a new perspective on what living in an abusive home is like, and why it’s so hard to leave.
Sound Studio: Studio Tesis
URL Link (optional): https://insomeoneelsesshoes.com/
Other Credits: Lisa Bamber, EVP Managing Director
Other Credits: Molly Chisholm, Senior Brand Planner
Other Credits: Daniel Irvin, Photographer