18: CRAFT (Humour (any media))
Get Off My Insurance - Progressive Insurance
|Title of Entry:||Get Off My Insurance|
|Entrant Company:||Arnold Worldwide|
|Creative Agency:||Arnold Worldwide|
|Craft Leader(s):||Sean McBride, Nate Donabed, Josh Kahn|
|Chief Creative Officer:||Icaro Doria|
|Creative Director:||Sean McBride (ECD), Nate Donabed, Josh Kahn|
|Art Director:||Ashley Herrin, Helen Rieger|
|Account Manager:||Aiden Keefer|
|Production Company:||Station Films|
|Date of Release:||2019-06-05|
|Notes:||Every Father’s Day, fathers across the country receive all kinds of lame gifts from their kids. Neck ties. Shaving kits. And, most famously, bottles of cologne.
It’s a yearly indignity made worse by the fact that more and more adult children are living at home well into their twenties, extending the financial burden on their parents. Can you imagine paying for your grown child’s food, water, lodging, and insurance, then receiving a tiny bottle of scented swill in return?
So, this year for Father’s Day, we decided to launch a campaign that gave a voice to these frustrated, financially taxed fathers. Adopting the tone and manner of a high fashion cologne campaign, we encouraged grown children to give the Father’s Day gift that Dad himself would ask for, if only he could: get Off My Insurance.
|Sound Studio:||Sound Lounge|
|Sound Engineer:||Justin Kooy|
|VFX Company:||Brickyard VFX|
|Other Credits:||Mike Lawson, Executive Producer|
|Other Credits:||Catherine Sheehan, EVP Director Brand Strategy|
|Other Credits:||Vallerie Bettini, EVP Managing Director|
|Other Credits:||Gail Felcher, SVP Marketing Director|