18: CRAFT (Humour (any media))

Get Off My Insurance - Insurance - Progressive Insurance JPG
Get Off My Insurance - Insurance - Progressive Insurance MP4 2m:00s

Get Off My Insurance - Progressive Insurance

Get Off My Insurance - Progressive Insurance - Insurance


Title of Entry: Get Off My Insurance
Brand: Progressive Insurance
Product/Service: Insurance
Client: Progressive Insurance
Entrant Company: Arnold Worldwide
Creative Agency: Arnold Worldwide
Craft Leader(s): Sean McBride, Nate Donabed, Josh Kahn
Role: Creative Directors
Chief Creative Officer: Icaro Doria
Creative Director: Sean McBride (ECD), Nate Donabed, Josh Kahn
Art Director: Ashley Herrin, Helen Rieger
Copywriter: Zoe Myers
Account Manager: Aiden Keefer
Production Company: Station Films
Producer: Geoff Clough
Date of Release: 2019-06-05
Director: Brendan Gibbons
DOP: Tim Ives
Notes: Every Father’s Day, fathers across the country receive all kinds of lame gifts from their kids. Neck ties. Shaving kits. And, most famously, bottles of cologne.

It’s a yearly indignity made worse by the fact that more and more adult children are living at home well into their twenties, extending the financial burden on their parents. Can you imagine paying for your grown child’s food, water, lodging, and insurance, then receiving a tiny bottle of scented swill in return?

So, this year for Father’s Day, we decided to launch a campaign that gave a voice to these frustrated, financially taxed fathers. Adopting the tone and manner of a high fashion cologne campaign, we encouraged grown children to give the Father’s Day gift that Dad himself would ask for, if only he could: get Off My Insurance.
Editing Company: Editbar
Editor: Mike Reuter
Sound Studio: Sound Lounge
Sound Engineer: Justin Kooy
VFX Company: Brickyard VFX
Other Credits: Mike Lawson, Executive Producer
Other Credits: Catherine Sheehan, EVP Director Brand Strategy
Other Credits: Vallerie Bettini, EVP Managing Director
Other Credits: Gail Felcher, SVP Marketing Director
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