8: DIRECT (Consumer product or service (single item))
Get Off My Insurance - Progressive Insurance
|Title of Entry:||Get Off My Insurance|
|Entrant Company:||Arnold Worldwide|
|Creative Agency:||Arnold Worldwide|
|Creative Director:||Sean McBride (ECD) Nate Donabed, Josh Kahn|
|Art Director:||Ashley Herrin, Helen Rieger|
|Chief Creative Officer:||Icaro Doria|
|Account Manager:||Aiden Keefer|
|Date of Release:||2019-06-05|
|Notes:||Every Father’s Day, fathers across the country receive all kinds of lame gifts from their kids. Neck ties. Shaving kits. And, most famously, bottles of cologne.
It’s a yearly indignity made worse by the fact that more and more adult children are living at home well into their twenties, extending the financial burden on their parents. Can you imagine paying for your grown child’s food, water, lodging, and insurance, then receiving a tiny bottle of scented swill in return?
So, this year for Father’s Day, we decided to launch a campaign that gave a voice to these frustrated, financially taxed fathers. Adopting the tone and manner of a high fashion cologne campaign, we encouraged grown children to give the Father’s Day gift that Dad himself would ask for, if only he could: get Off My Insurance.
|Other Credits:||Mike Lawson, Executive Producer|
|Other Credits:||Catherine Sheehan, EVP Director Brand Strategy|
|Other Credits:||Vallerie Bettini, EVP Managing Director|
|Other Credits:||Gail Felcher, SVP Marketing Director|
|Other Credits:||Brendan Gibbons, Director (Station Films)|
|Other Credits:||Tim Ives, Director of Photography (Station Films)|
|Other Credits:||Geoff Clough, Producer (Station Films)|
|Other Credits:||Mike Reuter, Editor & Sound Designer (Editbar)|
|Other Credits:||Justin Kooy, Sound Designer (Sound Lounge)|