8: DIRECT (Consumer product or service (single item))

Get Off My Insurance - Insurance - Progressive Insurance JPG
Get Off My Insurance - Insurance - Progressive Insurance JPG
Get Off My Insurance - Insurance - Progressive Insurance JPG
Get Off My Insurance - Insurance - Progressive Insurance JPG
Get Off My Insurance - Insurance - Progressive Insurance MP4 2m:00s

Get Off My Insurance - Progressive Insurance
Insurance

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Get Off My Insurance - Progressive Insurance - Insurance
Title of Entry: Get Off My Insurance
Brand: Progressive Insurance
Product/Service: Insurance
Client: Progressive Insurance
Entrant Company: Arnold Worldwide
Creative Agency: Arnold Worldwide
Creative Director: Sean McBride (ECD) Nate Donabed, Josh Kahn
Art Director: Ashley Herrin, Helen Rieger
Copywriter: Zoe Myers
Chief Creative Officer: Icaro Doria
Sector: 38269
Account Manager: Aiden Keefer
Date of Release: 2019-06-05
Notes: Every Father’s Day, fathers across the country receive all kinds of lame gifts from their kids. Neck ties. Shaving kits. And, most famously, bottles of cologne. It’s a yearly indignity made worse by the fact that more and more adult children are living at home well into their twenties, extending the financial burden on their parents. Can you imagine paying for your grown child’s food, water, lodging, and insurance, then receiving a tiny bottle of scented swill in return? So, this year for Father’s Day, we decided to launch a campaign that gave a voice to these frustrated, financially taxed fathers. Adopting the tone and manner of a high fashion cologne campaign, we encouraged grown children to give the Father’s Day gift that Dad himself would ask for, if only he could: get Off My Insurance.
Other Credits: Mike Lawson, Executive Producer
Other Credits: Catherine Sheehan, EVP Director Brand Strategy
Other Credits: Vallerie Bettini, EVP Managing Director
Other Credits: Gail Felcher, SVP Marketing Director
Other Credits: Brendan Gibbons, Director (Station Films)
Other Credits: Tim Ives, Director of Photography (Station Films)
Other Credits: Geoff Clough, Producer (Station Films)
Other Credits: Mike Reuter, Editor & Sound Designer (Editbar)
Other Credits: Justin Kooy, Sound Designer (Sound Lounge)