3: PRINT, OOH (Poster/Billboard campaign (2-6 executions))

The Leica Bauhaus Workshops - Consumer Products / Cameras - Leica JPG
The Leica Bauhaus Workshops - Consumer Products / Cameras - Leica JPG
The Leica Bauhaus Workshops - Consumer Products / Cameras - Leica JPG
The Leica Bauhaus Workshops - Consumer Products / Cameras - Leica JPG
The Leica Bauhaus Workshops - Consumer Products / Cameras - Leica JPG
The Leica Bauhaus Workshops - Consumer Products / Cameras - Leica JPG
The Leica Bauhaus Workshops - Consumer Products / Cameras - Leica MOV 1m:30s

The Leica Bauhaus Workshops - Leica
Consumer Products / Cameras

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The Leica Bauhaus Workshops - Leica - Consumer Products / Cameras
Title of Entry: The Leica Bauhaus Workshops
Brand: Leica
Product/Service: Consumer Products / Cameras
Client: The Leica Store, Boston MA
Entrant Company: Arnold Worldwide
Creative Agency: Arnold Worldwide
Creative Director: Max Geraldo (ECD), Fred Saldanha (ECD), Guilherme Rácz, Lucas Casão
Art Director: Rafael Beretta
Copywriter: Vinicius Fernandes
Chief Creative Officer: Icaro Doria, Sean McBride
Sector: 38267
Illustrator: Paula Padilha, Andreza Racz
Date of Release: 2019-05-01
Photographer: Jonathan Walley
Notes: To celebrate 100 years of Bauhaus, Leica created the Leica CL 100 Jahre Bauhaus limited edition camera. To launch it, a series of studies were done using geometric shapes from the camera’s composition. Each one was influenced by the techniques and theories taught during Bauhaus workshops and classes from 1919 to 1933. In the end, the studies resulted in five families of posters, each with three unique pieces.
Other Credits: Nicole Hollis-Vitale, Producer
Other Credits: Jim Spadafora, Executive Print Producer
Other Credits: Vicki Shaughnessy, Print Producer
Other Credits: Marcio José Calvo, Sculptor