3: PRINT, OOH
(Poster/Billboard campaign (2-6 executions))
The Leica Bauhaus Workshops - Leica
Consumer Products / Cameras
Shortlist
|
Title of Entry:
|
The Leica Bauhaus Workshops |
|
Brand:
|
Leica |
|
Product/Service:
|
Consumer Products / Cameras |
|
Client:
|
The Leica Store, Boston MA |
|
Entrant Company:
|
Arnold Worldwide |
|
Creative Agency:
|
Arnold Worldwide |
| Creative Director: |
Max Geraldo (ECD), Fred Saldanha (ECD), Guilherme Rácz, Lucas Casão |
| Art Director: |
Rafael Beretta |
| Copywriter: |
Vinicius Fernandes |
| Chief Creative Officer: |
Icaro Doria, Sean McBride |
| Sector: |
ELECTRONIC EQUIPMENT |
| Illustrator: |
Paula Padilha, Andreza Racz |
| Date of Release: |
2019-05-01 |
| Photographer: |
Jonathan Walley |
| Notes: |
To celebrate 100 years of Bauhaus, Leica created the Leica CL 100 Jahre Bauhaus limited edition camera. To launch it, a series of studies were done using geometric shapes from the camera’s composition. Each one was influenced by the techniques and theories taught during Bauhaus workshops and classes from 1919 to 1933. In the end, the studies resulted in five families of posters, each with three unique pieces. |
| Other Credits: |
Nicole Hollis-Vitale, Producer |
| Other Credits: |
Jim Spadafora, Executive Print Producer |
| Other Credits: |
Vicki Shaughnessy, Print Producer |
| Other Credits: |
Marcio José Calvo, Sculptor |
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