18: CRAFT (Outstanding Scriptwriting (film/video))

Certified Story Time: Super Fresh Granny - Automotive - Chevrolet, Buick & GMC Certified Pre-Owned Vehicles JPG
Certified Story Time: Super Fresh Granny - Automotive - Chevrolet, Buick & GMC Certified Pre-Owned Vehicles MP4 1m:21s

Certified Story Time: Super Fresh Granny - Chevrolet, Buick & GMC Certified Pre-Owned Vehicles
Automotive

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Certified Story Time: Super Fresh Granny - Chevrolet, Buick & GMC Certified Pre-Owned Vehicles - Automotive

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Title of Entry: Certified Story Time: Super Fresh Granny
Brand: Chevrolet, Buick & GMC Certified Pre-Owned Vehicles
Product/Service: Automotive
Client: General Motors
Entrant Company: MRM
Creative Agency: MRM
Duration of Entry: 01:21
Craft Leader(s): Kyle Duda & Chethna Suryakumar
Chief Creative Officer: Jeff Cruz
Creative Director: Tiffany Moy-Miller
Art Director: Brendan Dellicolli & Ken Villapando
Copywriter: Kyle Duda & Chethna Suryakumar
Account Executive: Meg McPhee
Sector: 45054
Account Manager: Jayme Winters
Production Company: station films, Los Angeles
Producer: Caroline Gibney
Date of Release: 2019-04-22
Director: Lena Beug
Notes: We’ve all heard a horrific used car story or two. So it’s no surprise that used car shoppers feel like their shopping experience is a gamble and their journey is driven by uncertainty. To combat the dread (and breakthrough the boring rational clutter), we created humorous stories with twists and turns, re-counted by our dapper narrator. Using syrupy smooth lip-syncing, they imaginatively show us when you buy a GM Certified Pre-Owned vehicle, you will find your Happily Ever After. In this story, our narrator introduces viewers to a young man who embarks on a series of firsts. First car, first ever solo road trip to grandma’s and now his first flat tire. But this college freshman doesn’t need to sweat about being stranded or about making it in time to Grandma’s bake-off. There’s Roadside Assistance for the win so he can see Grandma take home first place.
Editing Company: Hudson Edit
Editor: Rich Smith
Sound Studio: Hudson Edit
Sound Engineer: Spencer Hall
Post Production Company: The Mill, Chicago, IL
URL Link (optional): https://www.gmcertifiedstorytime.com/#Used-Car-CPO-Roadside-Assistance
Other Credits: Agency Producer - Wiebke Engel
Other Credits: Account Director - Crystal Cross
Other Credits: SVP., Group Account Director - Lori Sullivan & Liza Roach
Other Credits: Strategy Director - Josie Castro