The No Show Room - Volkswagen
Automotive

Shortlist

Title of Entry:	The No Show Room
Brand:	Volkswagen
Product/Service:	Automotive
Client:	Volkswagen
Entrant Company:	Nord DDB Stockholm
Creative Agency:	Nord DDB Stockholm
Duration of Entry:	00:45
Craft Leader(s):	Anna Salonen
Role:	Art Director
Chief Creative Officer:	Andreas Dahlqvist
Art Director:	Anna Salonen
Copywriter:	Daga Simonsson, Per Sundin, Hans Malm
Account Executive:	Maja Björklén
Sector:	AUTOMOTIVE
Account Manager:	Linda Lonaeus
Production Company:	Camp David
Producer:	Robert Feniger
Date of Release:	2019-12-28
Director:	Oskar Wrangö
DOP:	Jallo Faber
Notes:	Volkswagen cars are specifically adjusted for the Swedish winter. For their 2019 winter campaign, they wanted to highlight their new, four-wheel drive Passat Alltrack. The brief was to talk about the car and its winter adjusted features in an engaging way that stands out from other car brands, while also activating Volkswagen’s sponsorship of the Swedish National cross-country Ski Team. To show how winter-adjusted the car really is, we placed it in its natural habitat by launching the world’s most remote showroom – The No Show…Room. It’s hard to get to, but easy to drive away from – in a four-wheel drive Volkswagen Passat Alltrack. We launched the showroom via an anthem piece, starring the Swedish National Ski Team – a group with a huge advantage in challenging terrains. Then we announced that the first person to show up, gets the car. The activation centered around a campaign site and Volkswagen’s Instagram. To help people find the car we shared hidden codes online and offline, in all touchpoints, including print, TVC, DOOH, social media, YouTube, banner ads, newsletters. The codes unlocked the coordinates to the showroom, bit by bit. By building an activation around the car’s unique selling point, and turning it into a competition, we engaged tens of thousands of people in a two-week long hunt for clues in Volkswagen's channels. And as a result, people got to know everything about the car, its features and Volkswagen’s winter adjusted car models.
Editor:	Fredrik Åkerström
Sound Engineer:	Håkan Eriksson
URL Link (optional):	https://preparing-cases.webflow.io/the-no-show-room
Other Credits:	Creative Lead: Simon Higby
Other Credits:	PR Director: Susanne Johansson
Other Credits:	Planner: Johan Rynell
Other Credits:	Social Media & Content Manager: Jonas Eriksson
Other Credits:	Digital Designer: Mattias Nordenham
Other Credits:	Interactive Producer: Erik Hagström
Other Credits:	Digital Director: Prince Talhaoui
Other Credits:	Designers: Martin Thor, Peter Danielsson, Mikael Norberg, Sebastian Reinbring
Other Credits:	Agency Producer: Jacob Fagerström, House Agency
Other Credits:	Photographer: John Mattisson, Mandarin