19: THE ‘WISH WE’D THOUGHT OF THAT’ AWARD (THE ‘Wish we’d thought of that’ AWARD)
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Abbey Road with Park Assist - Volkswagen
Automotive
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| Title of Entry: | Abbey Road with Park Assist |
|---|---|
| Brand: | Volkswagen |
| Product/Service: | Automotive |
| Client: | Volkswagen |
| Entrant Company: | Nord DDB Stockholm |
| Creative Agency: | Nord DDB Stockholm |
| Chief Creative Officer: | Andreas Dahlqvist |
| Account Executive: | Maja Björklén |
| Account Manager: | Linda Lonaeus |
| Sector: | AUTOMOTIVE |
| Art Director: | Anna Salonen |
| Copywriter: | Anna Salonen |
| Date of Release: | 2019-09-26 |
| Judging URL: | https://preparing-cases.webflow.io/abbey-road |
| Notes: | Volkswagen corrects one of the world's most iconic parking fails and reparks the 5th Beatle on Abbey Road to highlight Park Assist technology. In 1969, a Volkswagen Beetle was wrongly parked on Abbey Road. Sadly, the parking mishap ended up on one of the world’s most iconic album covers. To celebrate the 50th anniversary of The Beatles’ Abbey Road, Volkswagen released a limited edition vinyl cover. But this time, with a perfectly parked 5th Beatle. The tribute highlights Park Assist, a parallel parking assistant that automatically parks the car – a feature that was obviously not available 50 years ago. Volkswagen dropped the Reparked Edition in record stores and online, selling out in 2 hours and 19 minutes. All proceeds were donated to BRIS, a children’s rights organization. |
| Other Credits: | PR Director: Susanne Johansson |
| Other Credits: | Creative Lead: Simon Higby |
| Other Credits: | Social Media & Content Manager: Jonas Eriksson |
| Other Credits: | Studio Copy: Per Sundin |
| Other Credits: | Graphic Designer: Mikael Norberg |
| Other Credits: | Faktor: Anna Lisspers |
| Other Credits: | Retouch & photo: Mandarin, Olof Ringmar |
