19: THE ‘WISH WE’D THOUGHT OF THAT’ AWARD (THE ‘Wish we’d thought of that’ AWARD)

Abbey Road with Park Assist - Automotive - Volkswagen JPG
Abbey Road with Park Assist - Automotive - Volkswagen JPG

Abbey Road with Park Assist - Volkswagen
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Abbey Road with Park Assist - Volkswagen - Automotive

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Title of Entry: Abbey Road with Park Assist
Brand: Volkswagen
Product/Service: Automotive
Client: Volkswagen
Entrant Company: Nord DDB Stockholm
Creative Agency: Nord DDB Stockholm
Chief Creative Officer: Andreas Dahlqvist
Account Executive: Maja Björklén
Account Manager: Linda Lonaeus
Sector: 38260
Art Director: Anna Salonen
Copywriter: Anna Salonen
Date of Release: 2019-09-26
Judging URL: https://preparing-cases.webflow.io/abbey-road
Notes: Volkswagen corrects one of the world's most iconic parking fails and reparks the 5th Beatle on Abbey Road to highlight Park Assist technology. In 1969, a Volkswagen Beetle was wrongly parked on Abbey Road. Sadly, the parking mishap ended up on one of the world’s most iconic album covers. To celebrate the 50th anniversary of The Beatles’ Abbey Road, Volkswagen released a limited edition vinyl cover. But this time, with a perfectly parked 5th Beatle. The tribute highlights Park Assist, a parallel parking assistant that automatically parks the car – a feature that was obviously not available 50 years ago. Volkswagen dropped the Reparked Edition in record stores and online, selling out in 2 hours and 19 minutes. All proceeds were donated to BRIS, a children’s rights organization.
Other Credits: PR Director: Susanne Johansson
Other Credits: Creative Lead: Simon Higby
Other Credits: Social Media & Content Manager: Jonas Eriksson
Other Credits: Studio Copy: Per Sundin
Other Credits: Graphic Designer: Mikael Norberg
Other Credits: Faktor: Anna Lisspers
Other Credits: Retouch & photo: Mandarin, Olof Ringmar