Certified Story Time - Chevrolet, Buick & GMC Certified Pre-Owned Vehicles
Automotive

Shortlist

Title of Entry:	Certified Story Time
Brand:	Chevrolet, Buick & GMC Certified Pre-Owned Vehicles
Product/Service:	Automotive
Client:	General Motors
Entrant Company:	MRM
Creative Agency:	MRM
Chief Creative Officer:	Jeff Cruz
Title of Piece:	Certified Story Time - Super Fresh Granny
Title of Piece:	Certified Story Time - Hidden Camera Hunt
Title of Piece:	Certified Story Time - The Commuters
Title of Piece:	Certified Stroy Time - Change of Heart
Creative Director:	Tiffany Moy-Miller
Art Director:	Brendan Dellicolli & Ken Villapando
Copywriter:	Kyle Duda & Chethna Suryakumar
Account Executive:	Meg McPhee
Sector:	AUTOMOTIVE
Account Manager:	Jayme Winters
Production Company:	station films, Los Angeles
Producer:	Caroline Gibney
Date of Release:	2019-04-22
Director:	Lena Beug
Notes:	We’ve all heard a used car breakdown story or two. So it’s no surprise that used car shoppers feel like their shopping experience is a gamble and their journey is driven by uncertainty. And things can get pretty dry – as most used car messaging focuses on rational decision making. The design is the same old, same old: an image of a vehicle and some generic message like “peace of mind” as the headline. Bleh. So we set out to break through the clutter by connecting with people emotionally by creating humorous stories that show our consumer that you can expect happiness, even when the unexpected happens. Each story is filled with twists, turns, quirky characters, snappy dialogue, eye-popping backdrops, syrupy smooth lip-synced voiceovers and of course, product benefits.
Editing Company:	Hudson Edit
Editor:	Rich Smith
Sound Studio:	Hudson Edit
Sound Engineer:	Spencer Hall
Post Production Company:	The Mill, Chicago, IL
URL Link (optional):	https://www.gmcertifiedstorytime.com/
Other Credits:	Agency Producer - Wiebke Engel
Other Credits:	Account Director - Crystal Cross
Other Credits:	SVP., Group Account Director - Lori Sullivan & Liza Roach
Other Credits:	Strategy Director - Josie Castro