19: THE ‘WISH WE’D THOUGHT OF THAT’ AWARD (THE ‘Wish we’d thought of that’ AWARD)

Henrik's script - Kid's meals - Saarioinen JPG
Henrik's script - Kid's meals - Saarioinen JPG
Henrik's script - Kid's meals - Saarioinen JPG
Henrik's script - Kid's meals - Saarioinen JPG
Henrik's script - Kid's meals - Saarioinen JPG
Henrik's script - Kid's meals - Saarioinen JPG
Henrik's script - Kid's meals - Saarioinen MP4 3m:55s
Henrik's script - Kid's meals - Saarioinen PDF

Henrik's script - Saarioinen
Kid's meals

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Henrik's script - Saarioinen - Kid's meals

Shortlist

Title of Entry: Henrik's script
Brand: Saarioinen
Product/Service: Kid's meals
Client: Saarioinen
Entrant Company: Bob the Robot
Creative Agency: Bob the Robot
Duration of Entry: 03:55
Craft Leader(s): Henrik
Role: Scriptwriter
Account Executive: Karolus Viitala
Account Manager: Heidi Nieminen
Creative Director: Kari Eilola / Riku Eteläkoski
Media Strategist: Tommi Partanen
Sector: N/A
Art Director: Hermanni Kanerva
Copywriter: Henrik, Jan Sederlöf
Date of Release: 2020-03-02
Notes: We wish we could have thought up a script like the one 11-year old Henrik wrote for Saarioinen.

And you? Don’t you just wish "you'd thought of this" campaign idea and could have offered a classroom full of 11-year olds this unique learning experience?

The kids were involved in everything from pre- to post-production – and to make sure that we stayed true to 11-year old Henrik’s idea we enlisted him as a co-director for the spot.
Support URL 1: https://www.saarioinen.fi/lastenateriat
Other Credits: Johannes Salonen - Director
Other Credits: Marko Antila - Producer
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