17: PRINT DESIGN (Art Direction (any category))
Heavenly Taste - NISSIN FOODS(H.K.) CO., LTD
NISSIN KAMIAJI SERIES
|Title of Entry:||Heavenly Taste|
|Brand:||NISSIN FOODS(H.K.) CO., LTD|
|Product/Service:||NISSIN KAMIAJI SERIES|
|Client:||NISSIN FOODS(H.K.) CO., LTD|
|Entrant Company:||DENTSU INC.|
|Creative Agency:||DENTSU INC.|
|Creative Director:||Kazunori Saito, Masatoshi Kurita|
|Art Director:||Satoshi Kohno|
|Designer:||Akira Yamaguchi, Misaki Fujioka, Shiho Kumai, Kazu Yamamoto|
|Illustrator:||Shigeki Yuriko Yamane|
|Date of Release:||2019-08-23|
|Notes:||It is a re-packaging campaign of the current product collection for Nissin Foods in Hong Kong.
Seven mythology characters were created according to each product and presented as the Nissin Kamiaji Series. The artwork was created with an authentic Japanese-style painting that can be easily associated with the country that the products originated.
As the products have been around for a long time, the visuals were created based on the history of each product, telling each story as a myth in the form of a Japanese Buddha painting.
It was received positively by local consumers with an increase in awareness level. The impact of cool Japanese painting was achieved in full and the idea was integrated into the campaign successfully.
|Other Credits:||Producer : Seiya Endo|
|Other Credits:||Photo Editor : Daisuke Isozaki, Tae Yoshizaki, Mutsumi Yokoyama|
|Other Credits:||Production Company : Taki Corporation, VONS pictures|