3: PRINT, OOH (Poster/Billboard campaign (2-6 executions))

Heavenly Taste - NISSIN KAMIAJI SERIES - NISSIN FOODS(H.K.) CO., LTD JPG
Heavenly Taste - NISSIN KAMIAJI SERIES - NISSIN FOODS(H.K.) CO., LTD JPG
Heavenly Taste - NISSIN KAMIAJI SERIES - NISSIN FOODS(H.K.) CO., LTD JPG
Heavenly Taste - NISSIN KAMIAJI SERIES - NISSIN FOODS(H.K.) CO., LTD JPG
Heavenly Taste - NISSIN KAMIAJI SERIES - NISSIN FOODS(H.K.) CO., LTD JPG
Heavenly Taste - NISSIN KAMIAJI SERIES - NISSIN FOODS(H.K.) CO., LTD JPG

Heavenly Taste - NISSIN FOODS(H.K.) CO., LTD
NISSIN KAMIAJI SERIES

Share:
Heavenly Taste - NISSIN FOODS(H.K.) CO., LTD - NISSIN KAMIAJI SERIES
Title of Entry: Heavenly Taste
Brand: NISSIN FOODS(H.K.) CO., LTD
Product/Service: NISSIN KAMIAJI SERIES
Client: NISSIN FOODS(H.K.) CO., LTD
Entrant Company: DENTSU INC.
Creative Agency: DENTSU INC.
Creative Director: Kazunori Saito, Masatoshi Kurita
Art Director: Satoshi Kohno
Designer: Akira Yamaguchi, Misaki Fujioka, Shiho Kumai, Kazu Yamamoto
Copywriter: Ryota Moniwa
Sector: 38270
Illustrator: Shigeki Yuriko Yamane
Date of Release: 2019-08-23
Notes: It is a re-packaging campaign of the current product collection for Nissin Foods in Hong Kong. Seven mythology characters were created according to each product and presented as the Nissin Kamiaji Series. The artwork was created with an authentic Japanese-style painting that can be easily associated with the country that the products originated. As the products have been around for a long time, the visuals were created based on the history of each product, telling each story as a myth in the form of a Japanese Buddha painting. It was received positively by local consumers with an increase in awareness level. The impact of cool Japanese painting was achieved in full and the idea was integrated into the campaign successfully.
Other Credits: Producer : Seiya Endo
Other Credits: Photo Editor : Daisuke Isozaki, Tae Yoshizaki, Mutsumi Yokoyama
Other Credits: Production Company : Taki Corporation, VONS pictures