21: THE FUTURE (THE FUTURE)

Dot Translate - Communication Technology - Dot Translate JPG
Dot Translate - Communication Technology - Dot Translate JPG
Dot Translate - Communication Technology - Dot Translate JPG
Dot Translate - Communication Technology - Dot Translate JPG
Dot Translate - Communication Technology - Dot Translate JPG
Dot Translate - Communication Technology - Dot Translate MP4 1m:59s

Dot Translate - Dot Translate
Communication Technology

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Dot Translate - Dot Translate - Communication Technology

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Title of Entry: Dot Translate
Brand: Dot Translate
Product/Service: Communication Technology
Client: Dot Incorporation
Entrant Company: SERVICEPLAN GERMANY
Creative Agency: SERVICEPLAN GERMANY
Creative Director: Franz Röppischer, Lorenz Langgartner
Sector: 45054
Art Director: Eduardo Alvarez
Copywriter: Carolina Soto
Date of Release: 2019-03-15
Judging URL: https://translate.dotincorp.com/
Notes: For 285 million blind and visually impaired people worldwide, only 3% of all text content is available in braille. Because translation is so complex, it requires input by human experts, making it inaccessible for individuals and not profitable for publishers in most cases. Existing braille translation software works by applying a small set of pre-defined rules. Our approach is different: We use a machine learning based system. This is important, because due to the nature of Machine Learning and a feedback tool, usage increases the accuracy. The key was obtaining large amounts of training data and users. For data, we partnered with stakeholders and content owners, for users, we made our product free to use, challenging the existing software costing up to $700. The technology behind Dot Translate has been under development since 2015, alongside integration into Dot Watch. It was later integrated into Dot Mini in 2017 and released as a standalone product in 2019. Today it’s being used and further developed. Dot Translate has so far translated over 20 million words and is supported by organizations like LVPEI, serving millions of blind and visually impaired people worldwide.
Other Credits: Alex Schill, Global Chief Creative Officer
Other Credits: Saurabh Kakade, Creative
Other Credits: Eric Ju Yoon Kim, Jae Seong Joo, Ki Sung, Ahrum Choi, Jimin Ryu, Ki Hwan Joo, Dot Incorporation
Other Credits: Yeong Kyu Yoo, Nara Ok, cloudandco / Dot Incorporation (Design)
Other Credits: Dieter Pries, Bozhidar Yovchev, Anton Petrov, Vasil Vasilev, Hyperinteractive (Digital Development)
Other Credits: Daniel Kuhnlein, Standardabweichung (Creative Code)
Other Credits: Julie Kang, Yoon Seo, Jihyun Seo, Yujin Ko, Yerim Kim, Serviceplan Korea
Other Credits: Kyungsin Kim, Dahoon Chung, Yongsang Cho, Handong Ryu, Paulus Co. Ltd (Film Production)
Other Credits: Maximilian Heitsch, Niklas May, Marco Kawan, Sebastian Haiss, Moby Digg (Digital Design)