17: PRINT DESIGN

TAKAMATSU BONSAI 2D BONSAI:Trees for the imagination - Takamatsu Chamber of Commerce and Industry
TAKAMATSU BONSAI

Shortlist

Title of Entry:	TAKAMATSU BONSAI 2D BONSAI:Trees for the imagination
Brand:	Takamatsu Chamber of Commerce and Industry
Product/Service:	TAKAMATSU BONSAI
Client:	Takamatsu Chamber of Commerce and Industry
Entrant Company:	DENTSU INC.
Creative Agency:	DENTSU INC.
Creative Director:	Yoshimitsu Sawamoto
Art Director:	Arata Kubota, Kanako Ichimori
Copywriter:	Yoshimitsu Sawamoto, Miki Kobayashi
Sector:	N/A
Date of Release:	2019-07-01
Notes:	This promotion was designed to spread the joy of bonsai in Japan, Takamatsu. We developed a series of graphic images that represent the greenery and branch shapes of bonsai trees. Each image can be freely combined with others, allowing anyone to gain an appreciation for the changing beauty of bonsai. In one part of our effort, we posted 100 posters featuring different types of trees in a Takamatsu shopping district. We have also developed hands-on classes for elementary school children. The children's interest in real bonsai has grown through the creation of their own Takamatsu Bonsai.
URL Link (optional):	http://taka-bon.com
Other Credits:	Producer : Daiki Mori
Other Credits:	Web Designer : Kazuki Noda, Daisuke Ishiyama
Other Credits:	Film Producer : Naohiro Tanimura
Other Credits:	Film Director : Takuma Udoh
Other Credits:	Print Producer : Masaho Ota, Mitsuki Takamura
Other Credits:	Advertising Agency: DENTSU WEST JAPAN INC. Kanazawa Branch, Takamatsu Branch
Other Credits:	Production Company : UNIEL ltd.