18: CRAFT (Outstanding Copywriting (print))
Tales of Progress - Hyundai Motor Europe
|Title of Entry:||Tales of Progress|
|Brand:||Hyundai Motor Europe|
|Client:||Hyundai Motor Europe|
|Entrant Company:||Innocean Berlin|
|Creative Agency:||Innocean Berlin|
|Craft Leader(s):||Ricardo Wolff, Andy King|
|Creative Director:||Gabriel Mattar, Ricardo Wolff|
|Art Director:||Bianca Heusch, Teco de Luccia, Marlon von Franquemont, Felipe Cury|
|Designer:||Nicolaas Kotzé, Sebastian Pattis, Halil Mete|
|Copywriter:||Andy King, Rohan Vitus Fernandes, Reinier Gorissen|
|Chief Creative Officer:||Gabriel Mattar, Jeremy Craigen|
|Account Executive:||Andrea Razeto|
|Account Manager:||Sven Kuebler|
|Illustrator:||Nicolaas Kotzé, Sebastian Pattis, Halil Mete|
|Date of Release:||2019-04-29|
|Notes:||EVER HEARD OF MR. CHUNG?
THEN BUCKLE UP.
You see, it all began with Hyundai’s founder – a humble farmer named Mr. Chung Yu-Jung. A man who didn’t just build a global automobile enterprise throughout his career, but also built his country in the process.
In fact, Mr. Chung's stories are so extraordinary that even fairy-tale writers would find them unbelievable. So, in a series of long-copy ads, written with a fable-like tone, we retold key moments of Mr. Chung’s career.
And the best part about all these stories? They’re not fairy tales. The events actually took place.
But for Hyundai, each story highlights another beginning for the brand. It’s no wonder the whole campaign was built around the tagline “Next Awaits”.
|Other Credits:||Vice President Marketing & Product Hyundai Motor Europe: Andreas-Christoph Hofmann|
|Other Credits:||Brand Strategy & Communication Manager Hyundai Motor Europe: Philippe Jourdain|
|Other Credits:||Strategic Marketing Planning Assistant Manager Hyundai Motor Europe: Hyang A Kim|