18: CRAFT

Tales of Progress - Hyundai Motor Europe
Brand Campaign

Bronze

Title of Entry:	Tales of Progress
Brand:	Hyundai Motor Europe
Product/Service:	Brand Campaign
Client:	Hyundai Motor Europe
Entrant Company:	Innocean Berlin
Creative Agency:	Innocean Berlin
Craft Leader(s):	Ricardo Wolff, Andy King
Role:	ECD
Creative Director:	Gabriel Mattar, Ricardo Wolff
Art Director:	Bianca Heusch, Teco de Luccia, Marlon von Franquemont, Felipe Cury
Designer:	Nicolaas Kotzé, Sebastian Pattis, Halil Mete
Copywriter:	Andy King, Rohan Vitus Fernandes, Reinier Gorissen
Chief Creative Officer:	Gabriel Mattar, Jeremy Craigen
Sector:	N/A
Account Executive:	Andrea Razeto
Account Manager:	Sven Kuebler
Illustrator:	Nicolaas Kotzé, Sebastian Pattis, Halil Mete
Date of Release:	2019-04-29
Notes:	EVER HEARD OF MR. CHUNG? NO? THEN BUCKLE UP. You see, it all began with Hyundai’s founder – a humble farmer named Mr. Chung Yu-Jung. A man who didn’t just build a global automobile enterprise throughout his career, but also built his country in the process. In fact, Mr. Chung's stories are so extraordinary that even fairy-tale writers would find them unbelievable. So, in a series of long-copy ads, written with a fable-like tone, we retold key moments of Mr. Chung’s career. And the best part about all these stories? They’re not fairy tales. The events actually took place. But for Hyundai, each story highlights another beginning for the brand. It’s no wonder the whole campaign was built around the tagline “Next Awaits”.
Other Credits:	Vice President Marketing & Product Hyundai Motor Europe: Andreas-Christoph Hofmann
Other Credits:	Brand Strategy & Communication Manager Hyundai Motor Europe: Philippe Jourdain
Other Credits:	Strategic Marketing Planning Assistant Manager Hyundai Motor Europe: Hyang A Kim