16: DIGITAL DESIGN (User journey)

The Money Catalogue - Mercado Libre e-commerce - Mercado Libre JPG
The Money Catalogue - Mercado Libre e-commerce - Mercado Libre JPG
The Money Catalogue - Mercado Libre e-commerce - Mercado Libre MP4 2m:08s

The Money Catalogue - Mercado Libre
Mercado Libre e-commerce

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The Money Catalogue - Mercado Libre - Mercado Libre e-commerce
Title of Entry: The Money Catalogue
Brand: Mercado Libre
Product/Service: Mercado Libre e-commerce
Client: Mercado Libre
Entrant Company: BBDO
Creative Agency: Sancho BBDO
Judging URL: https://www.facebook.com/MercadoLibre/videos/1426281567539865
Sector: 38266
Chief Creative Officer: Sergio León Novoa, Mario Lagos, Hugo Corredor, Giovanny Martínez
Account Executive: María Paula Mestizo
Account Manager: Ana Gutiérrez
Creative Director: Diego Tovar, Jorge Valencia, Fernando Hernández, Diego Pinilla, Jonathan Castillo, Esteban Fino
Date of Release: 2019-12-10
Notes: Mercado Libre had a business problem: In Colombia, Christmas was a synonym of spending big money on big products on online platforms, but the largest part of the country doesn't have the economic capacity to increase their average shopping frequency. That's why this idea affected directly the way people use e-commerce. We crafted a catalogue powered with and used inside Facebook, that uses the cash people have in their pockets to show them what they can afford in Mercado Libre, creating a direct experience that not even amazon can level up with.
Production Company: Macarena
Art Director: Arnold Aguilar, David Abril, Mauro Ramos
Copywriter: Diego Tovar, Gustavo Gómez
Other Credits: Sound studio: Laika