Title of Entry:
|
The Money Catalogue |
Brand:
|
Mercado Libre |
Product/Service:
|
Mercado Libre e-commerce |
Client:
|
Mercado Libre |
Entrant Company:
|
BBDO |
Creative Agency:
|
Sancho BBDO |
Judging URL:
|
https://www.facebook.com/MercadoLibre/videos/1426281567539865 |
Sector: |
E-COMMERCE |
Chief Creative Officer: |
Sergio León Novoa, Mario Lagos, Hugo Corredor, Giovanny Martínez |
Account Executive: |
Diego Tovar, Jorge Valencia |
Account Manager: |
Ana Gutiérrez, María Paula Mestizo |
Creative Director: |
Fernando Hernández, Diego Pinilla, Jonathan Castillo, Esteban Fino |
Date of Release: |
2019-12-10 |
Notes: |
Because Colombian people needed to change the way they use online shopping platforms: instead of buying only expensive items with low purchase frequency, we crafted a mobile idea that transformed the brand into an experience inside the pockets of every single colombian. With AR, we created a catalogue like no other, breaking the line between online and offline and showing an entire country that e-commerce is accesible for everyone, no matter what kind of cash you have. |
Production Company: |
Macarena, Laika |
Art Director: |
Arnold Aguilar, David Abril, Mauro Ramos |
Copywriter: |
Diego Tovar, Gustavo Gómez |