16: DIGITAL DESIGN (App)

The Money Catalogue - Mercado Libre e-commerce - Mercado Libre JPG
The Money Catalogue - Mercado Libre e-commerce - Mercado Libre JPG
The Money Catalogue - Mercado Libre e-commerce - Mercado Libre MP4 2m:08s

The Money Catalogue - Mercado Libre
Mercado Libre e-commerce

Share:
The Money Catalogue - Mercado Libre - Mercado Libre e-commerce
Title of Entry: The Money Catalogue
Brand: Mercado Libre
Product/Service: Mercado Libre e-commerce
Client: Mercado Libre
Entrant Company: BBDO
Creative Agency: Sancho BBDO
Judging URL: https://www.facebook.com/MercadoLibre/videos/1426281567539865
Sector: 38266
Chief Creative Officer: Sergio León Novoa, Mario Lagos, Hugo Corredor, Giovanny Martínez
Account Executive: Diego Tovar, Jorge Valencia
Account Manager: Ana Gutiérrez, María Paula Mestizo
Creative Director: Fernando Hernández, Diego Pinilla, Jonathan Castillo, Esteban Fino
Date of Release: 2019-12-10
Notes: Because Colombian people needed to change the way they use online shopping platforms: instead of buying only expensive items with low purchase frequency, we crafted a mobile idea that transformed the brand into an experience inside the pockets of every single colombian. With AR, we created a catalogue like no other, breaking the line between online and offline and showing an entire country that e-commerce is accesible for everyone, no matter what kind of cash you have.
Production Company: Macarena, Laika
Art Director: Arnold Aguilar, David Abril, Mauro Ramos
Copywriter: Diego Tovar, Gustavo Gómez