12: HEALTHCARE (Wellness)

Ageless - Tena - Tena JPEG
Ageless - Tena - Tena MP4 1m:00s

Ageless - Tena

Ageless - Tena - Tena


Title of Entry: Ageless
Brand: Tena
Product/Service: Tena
Client: Essity
Entrant Company: AMVBBDO
Creative Agency: AMVBBDO
Duration of Entry: 01:00
Chief Creative Officer: Alex Grieve
Creative Director: Toby Allen, Jim Hilson, Rosie Arnold,
Art Director: Clark Edwards, Andre Hull, Verity Fenner, Julia Merino
Copywriter: Clark Edwards, Andre Hull, Verity Fenner, Julia Merino
Account Manager: Tessa Brisbane, Harriet Harrison, Laura Hazell, Rebecca Thomas, Aneesha Ghattaora
Production Company: Merman
Producer: Polly Lowles - AMVBBDO, Dan Dickenson/Siobhan Murphy, Adam Saward - Merman
Date of Release: 2020-03-09
Director: Yorgos Lanthimos
DOP: Robbie Ryan
Notes: We were tackling a cultural landscape where older women are too often misrepresented – they either become invisible, or fall into sexist and ageist brackets of spinster, cougar, grandma. Our research showed that nearly half of young women believed incontinence meant the loss of sexual desire after 50 – even though we found that actually this was far from the truth (only 10% lost sexual desire).
Editing Company: Final Cut
Editor: Amanda James / Claire McGonigal
Sound Studio: Wave
Sound Engineer: Johnnie Burns / Martin Leitner
Post Production Company: Framestore
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