1: MOVING IMAGE
(TV or Cinema Commercial 31- 60 seconds)
Ageless - Tena
Tena
Shortlist
|
Title of Entry:
|
Ageless |
|
Brand:
|
Tena |
|
Product/Service:
|
Tena |
|
Client:
|
Essity |
|
Entrant Company:
|
AMVBBDO |
|
Creative Agency:
|
AMVBBDO |
|
Duration of Entry:
|
01:00 |
| Chief Creative Officer: |
Alex Grieve |
| Creative Director: |
Toby Allen, Jim Hilson, Rosie Arnold, |
| Art Director: |
Clark Edwards, Andre Hull, Verity Fenner, Julia Merino |
| Copywriter: |
Clark Edwards, Andre Hull, Verity Fenner, Julia Merino |
| Sector: |
COSMETICS & TOILETRIES |
| Account Manager: |
Tessa Brisbane, Harriet Harrison, Laura Hazell, Rebecca Thomas, Aneesha Ghattaora |
| Production Company: |
Merman |
| Producer: |
Polly Lowles - AMVBBDO, Dan Dickenson/Siobhan Murphy, Adam Saward - Merman |
| Date of Release: |
2020-03-09 |
| Director: |
Yorgos Lanthimos |
| DOP: |
Robbie Ryan |
| Notes: |
We were tackling a cultural landscape where older women are too often misrepresented – they either become invisible, or fall into sexist and ageist brackets of spinster, cougar, grandma. Our research showed that nearly half of young women believed incontinence meant the loss of sexual desire after 50 – even though we found that actually this was far from the truth (only 10% lost sexual desire). |
| Editing Company: |
Final Cut |
| Editor: |
Amanda James / Claire McGonigal |
| Sound Studio: |
Wave |
| Sound Engineer: |
Johnnie Burns / Martin Leitner |
| Post Production Company: |
Framestore |
JPEG
MP4
1m:00s
