2: DIGITAL (Campaign websites and micro-sites)

addresspollution.org - Central Office for Public Interest - Central Office for Public Interest JPG

addresspollution.org - Central Office for Public Interest
Central Office for Public Interest

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addresspollution.org - Central Office for Public Interest - Central Office for Public Interest

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Title of Entry: addresspollution.org
Brand: Central Office for Public Interest
Product/Service: Central Office for Public Interest
Client: Central Office for Public Interest
Entrant Company: AMVBBDO
Creative Agency: AMVBBDO
Judging URL: https://addresspollution.org/
Sector: 38275
Chief Creative Officer: Alex Grieve
Account Manager: Rachel Dymond, Tessa Brisbane, Anna Holloway,
Creative Director: Toby Allen, Jim Hilson
Date of Release: 2019-09-01
Digital Producer: Shail Mehta
Notes: 10,000 Londoners die prematurely every year due to toxic air. But this is an invisible killer. Unseen, ignored, and all the more deadly as a result. How could we get Londoners to see the problem, and care enough to do something about it? We made Londoners care by linking air pollution to something they do care about – property prices. addresspollution.org gives everyone in London an Air Quality Report for their address, showing its health and financial costs. Shocked homeowners could then demand action at a local and national level. The service launched with a multi-channel guerrilla campaign targeting the property industry.
Production Company: HYD
Art Director: Scott Kelly, Ben Polkinghorne
Copywriter: Ben Polkinghorne, Scott Kelly