1: MOVING IMAGE (TV or Cinema Commercial over 60 seconds)

Sunday Duty Dodge - Cesar - Cesar JPEG
Sunday Duty Dodge - Cesar - Cesar MP4 1m:30s

Sunday Duty Dodge - Cesar

Sunday Duty Dodge - Cesar - Cesar


Title of Entry: Sunday Duty Dodge
Brand: Cesar
Product/Service: Cesar
Client: Mars Petcare
Entrant Company: AMVBBDO
Creative Agency: AMVBBDO
Duration of Entry: 01:30
Chief Creative Officer: Alex Grieve
Creative Director: Alex Grieve
Art Director: Andy Vasey
Copywriter: Dan Warner
Sector: 38274
Production Company: Blink
Producer: Samantha Roberts - AMVBBDO, Ewen Brown - Blink Productions
Date of Release: 2019-12-01
Director: Nick Ball
DOP: Sebastian Blenkov
Notes: Cesar wanted to champion Sundays as a day for dog and owner time. A day where nothing else should get in the way of doing stuff with your pet. To help owners achieve this, they hired method actor Mick Diablo to play owners at the stuff they’d rather skip; like distant family meals, fad exercise classes and second cousins’ baby showers. All the kinds of things we feel obliged to go to rather than actually want to go to. They targeted cinema goers in the run up to the weekend so they’d think about, how they would spend their Sundays with their own dogs.
Editing Company: Stitch
Editor: Leo King
Sound Studio: Wave
Sound Engineer: Jack Sedgwick
Music Company: Major Tom
Post Production Company: MPC