5: SOCIAL (Influencer Campaigns)

Truth & Loot - - Kid' Helplime JPG
Truth & Loot - - Kid' Helplime JPG
Truth & Loot - - Kid' Helplime MP4 1m:43s

Truth & Loot - Kid' Helplime

Truth & Loot - Kid' Helplime -


Title of Entry: Truth & Loot
Brand: Kid' Helplime
Client: yourtown
Entrant Company: M&C Saatchi
Creative Agency: M&C Saatchi
Judging URL: https://www.truthandloot.awardentries.org/
Title 1: Twitch live stream and advertising formats (pre-rolls & display advertising)
Title 2: Social Media (Facebook,Twitter, Instagram, Snapchat, YouTube)
Title 3: PR
Title 4: Kids Helpline owned channels
Date of Release: 2019-08-18
Chief Creative Officer: Cam Blackley
Account Executive: Vanessa Boueyres - M&C Saatchi Group Head
Account Manager: Laura Jones - M&C Saatchi Senior Account Director, Kimberley Wright - M&C Saatchi Account Manager
Digital Producer: Angela Byrnes - M&C Saatchi Senior Integrated Producer
Designer: Alice Schofield - M&C Saatchi Integrated Designer
Art Director: Neil Walshe - M&C Saatchi Senior Art Director, Nicole Yeoman - M&C Saatchi Senior Art Director
Copywriter: Michael Harris - M&C Saatchi Senior Copywriter, Lucy Morgan - M&C Saatchi Senior Copywriter
Other Credits: Mandie van der Merwe - M&C Saatchi Executive Creative Director, Avish Gordhan - M&C Saatchi Executive Creative Director
Other Credits: Bronwyn Galvin - M&C Saatchi Senior Strategy Director, Isabelle Zaccharia - M&C Saatchi Strategist
Other Credits: Loren August - M&C Saatchi Head of Broadcast
Other Credits: Tracey Gillinder - yourtown Head of Marketing and Fundraising, Craig Scarr - yourtown National Marketing Manager, Mark Anthony - yourtown Brand and Campaign Team Leader
Other Credits: Tracey Fawcett - Wavemaker Group Business Director, Titi Ngoc Mai Tran - Wavemaker Digital & Social Associate Manager
Other Credits: Nick Gorshenin - Showdown Client Services Director, Annika Kemp - Showdown Advertising & Partnerships Manager, Kae McKenzie - Showdown Content Executive
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