The Generosity Bar - Cadbury Dairy Milk
Chocolate

Gold

Title of Entry:	The Generosity Bar
Brand:	Cadbury Dairy Milk
Product/Service:	Chocolate
Client:	Mondelēz International
Entrant Company:	Ogilvy Singapore
Creative Agency:	Ogilvy Singapore
Duration of Entry:	02:11
Chief Creative Officer:	Nicolas Courant, Melvyn Lin
Creative Director:	Guilherme Camargos
Art Director:	Alessandro Agnellini, Kevin Wijaya,
Copywriter:	Aritra Dutta, Jonathan Ollivier
Account Executive:	Raquel Santos, Jamie Goh
Sector:	CONFECTIONERY & SNACKS
Account Manager:	Giri Jadhav, Campbell Cannon, Ciox Laurino, Nikki Khoo
Producer:	Alvin Chin
Date of Release:	2019-04-16
Notes:	As the brand who has always generously added an extra half a glass of milk to make its chocolate bars yummier, Cadbury wanted to show that generosity was still alive and could be activated to make a real difference. So, we created the Generosity Bar, a new version of our iconic Cadbury Dairy Milk only without the milk. Now, people can donate the milk to those who need it the most: the 4 million children in the Philippines who are suffering from malnutrition. Every time you buy it, a glass and a half of milk goes to the NGO Reach Out Feed the Philippines. So far 200,000 glasses of milk are being donated making a real difference for thousands of Filipino children. After a successful launch in the Philippines, the Generosity Bar is now being launched in other Asian countries like Indonesia and Pakistan.