11: BRAND PURPOSE (Brand Purpose)
JPG
MP4
1m:36s
In-between Water - Alko
Alcohol abuse awareness
Bronze
Title of Entry: | In-between Water |
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Brand: | Alko |
Product/Service: | Alcohol abuse awareness |
Client: | Alko |
Entrant Company: | TBWA\Helsinki |
Creative Agency: | TBWA\Helsinki |
Duration of Entry: | 01:36 |
Chief Creative Officer: | Jyrki Poutanen |
Creative Director: | Ville Ohtonen |
Art Director: | Lasse Kangasmaa |
Copywriter: | Otto Kilpiö |
Account Executive: | Ella Komulainen |
Sector: | NON-ALCOHOLIC DRINKS |
Account Manager: | Rosa Kojonkoski |
Production Company: | TBWA\Screen |
Producer: | Tuukka Tikkanen |
Date of Release: | 2019-05-08 |
Director: | Iiro Hokkanen |
DOP: | Mikko Kuoppasalmi |
Notes: | Alko is the government-run organisation with the task of preventing alcohol related health and social problems in Finland. Traditionally, they have created PSA style advertising to scare, shame and shock people. This time around, they tried something more creative. |
Editor: | Lisa Myllymäki |
Other Credits: | Juha-Matti Raunio |
Other Credits: | Carl-Erik Mosander |
Other Credits: | Atso Wilen |
Other Credits: | Pauliina Perkiö |
Other Credits: | Suvi Höytö |
Other Credits: | Anna Lahikainen |
Other Credits: | Fanny Haga |
Other Credits: | Lara Ala-Olla |
Other Credits: | Laura Karppanen |
Other Credits: | Anton Raappana |