5: SOCIAL
(Social Campaign)
Please Arrest Me - RIT Foundation
Non-Profit Organization
Bronze
Title of Entry:
|
Please Arrest Me |
Brand:
|
RIT Foundation |
Product/Service:
|
Non-Profit Organization |
Client:
|
RIT Foundation |
Entrant Company:
|
Ogilvy Singapore |
Creative Agency:
|
Ogilvy Singapore |
Judging URL:
|
https://vimeo.com/433904464 |
Live site URL:
|
www.maritalrapeisrape.com |
Title 1:
|
Case Study Film |
Title 2:
|
Facebook Longform Film |
Title 2 URL (Optional):
|
https://www.facebook.com/watch/?v=607501506324876 |
Title 3: |
Facebook Short Video 1 |
Title 3 URL (Optional): |
https://www.facebook.com/watch/?v=2272816196164826 |
Title 4: |
Facebook Short Video 2 |
Title 4 URL (Optional): |
https://www.facebook.com/watch/?v=407802846523787 |
Sector: |
PUBLIC & SOCIAL |
Title 5: |
Instagram Film 1 |
Title 5 URL (Optional): |
https://www.instagram.com/p/B5fGdIqgY-s/ |
Title 6: |
Instagram Film 2 |
Title 6 URL (Optional): |
https://www.instagram.com/p/B5jcFkBgy6J/ |
Date of Release: |
2019-07-25 |
Chief Creative Officer: |
Nicolas Courant, Melvyn Lim |
Notes: |
In India, 2 in 3 women are raped by their husbands and it is totally legal. The law has an exception where rape inside a marriage is not a crime. To change the law, RIT Foundation, an Indian NGO fighting for women’s rights, needed to raise awareness. So we found Sameer, an activist, and sent him to a real police station to turn himself in, pretending that he had actually raped his wife. Within minutes, he was freed. We captured the whole process — from him interviewing lawyers & victims, to him going into the police station with hidden cameras & being told that raping your wife is not a crime. The footage was turned into a documentary which was launched online to fierce reactions from both camps. Thousands of conservatives reported and took down our content 4 times. But censorship didn’t shut the debate. Indian feminist influencers, activists and even #MeToo advocate and actress Saloni Chopra pushed back by sharing our content & encouraging their followers to do the same. Thanks to RIT foundation, the case to change marital rape laws will be heard this year at the Delhi High Court. |
Account Manager: |
Chris Riley |
Creative Director: |
Guilherme Camargos |
Digital Producer: |
Alvin Chin, Bijal Sunil Majithia |
Production Company: |
Knights Media & Films |
Art Director: |
Alessandro Agnellini, Kevin Wijaya, Vinicius Cunha |
Copywriter: |
Aritra Dutta, Jonathan Ollivier, Winona Wee, Amanda Devarajan, Eugene Cheong |
Other Credits: |
Director: Xavier Mairesse |
Other Credits: |
Director of Photography: Sai Gunuranjan |
Other Credits: |
Editor: Lorenzo Colugnati, Jaspreet Ranjan, Nicolas Koon Lim |
Other Credits: |
Music Director: Sacha Chaban |