5: SOCIAL (Social Campaign)




Please Arrest Me - RIT Foundation
Non-Profit Organization

Bronze
Title of Entry: | Please Arrest Me |
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Brand: | RIT Foundation |
Product/Service: | Non-Profit Organization |
Client: | RIT Foundation |
Entrant Company: | Ogilvy Singapore |
Creative Agency: | Ogilvy Singapore |
Judging URL: | https://vimeo.com/433904464 |
Live site URL: | www.maritalrapeisrape.com |
Title 1: | Case Study Film |
Title 2: | Facebook Longform Film |
Title 2 URL (Optional): | https://www.facebook.com/watch/?v=607501506324876 |
Title 3: | Facebook Short Video 1 |
Title 3 URL (Optional): | https://www.facebook.com/watch/?v=2272816196164826 |
Title 4: | Facebook Short Video 2 |
Title 4 URL (Optional): | https://www.facebook.com/watch/?v=407802846523787 |
Sector: | PUBLIC & SOCIAL |
Title 5: | Instagram Film 1 |
Title 5 URL (Optional): | https://www.instagram.com/p/B5fGdIqgY-s/ |
Title 6: | Instagram Film 2 |
Title 6 URL (Optional): | https://www.instagram.com/p/B5jcFkBgy6J/ |
Date of Release: | 2019-07-25 |
Chief Creative Officer: | Nicolas Courant, Melvyn Lim |
Notes: | In India, 2 in 3 women are raped by their husbands and it is totally legal. The law has an exception where rape inside a marriage is not a crime. To change the law, RIT Foundation, an Indian NGO fighting for women’s rights, needed to raise awareness. So we found Sameer, an activist, and sent him to a real police station to turn himself in, pretending that he had actually raped his wife. Within minutes, he was freed. We captured the whole process — from him interviewing lawyers & victims, to him going into the police station with hidden cameras & being told that raping your wife is not a crime. The footage was turned into a documentary which was launched online to fierce reactions from both camps. Thousands of conservatives reported and took down our content 4 times. But censorship didn’t shut the debate. Indian feminist influencers, activists and even #MeToo advocate and actress Saloni Chopra pushed back by sharing our content & encouraging their followers to do the same. Thanks to RIT foundation, the case to change marital rape laws will be heard this year at the Delhi High Court. |
Account Manager: | Chris Riley |
Creative Director: | Guilherme Camargos |
Digital Producer: | Alvin Chin, Bijal Sunil Majithia |
Production Company: | Knights Media & Films |
Art Director: | Alessandro Agnellini, Kevin Wijaya, Vinicius Cunha |
Copywriter: | Aritra Dutta, Jonathan Ollivier, Winona Wee, Amanda Devarajan, Eugene Cheong |
Other Credits: | Director: Xavier Mairesse |
Other Credits: | Director of Photography: Sai Gunuranjan |
Other Credits: | Editor: Lorenzo Colugnati, Jaspreet Ranjan, Nicolas Koon Lim |
Other Credits: | Music Director: Sacha Chaban |