Please Arrest Me - RIT Foundation
Non-Profit Organization

Bronze

Title of Entry:	Please Arrest Me
Brand:	RIT Foundation
Product/Service:	Non-Profit Organization
Client:	RIT Foundation
Entrant Company:	Ogilvy Singapore
Creative Agency:	Ogilvy Singapore
Judging URL:	https://vimeo.com/433904464
Live site URL:	www.maritalrapeisrape.com
Title 1:	Case Study Film
Title 2:	Facebook Longform Film
Title 2 URL (Optional):	https://www.facebook.com/watch/?v=607501506324876
Title 3:	Facebook Short Video 1
Title 3 URL (Optional):	https://www.facebook.com/watch/?v=2272816196164826
Title 4:	Facebook Short Video 2
Title 4 URL (Optional):	https://www.facebook.com/watch/?v=407802846523787
Sector:	PUBLIC & SOCIAL
Title 5:	Instagram Film 1
Title 5 URL (Optional):	https://www.instagram.com/p/B5fGdIqgY-s/
Title 6:	Instagram Film 2
Title 6 URL (Optional):	https://www.instagram.com/p/B5jcFkBgy6J/
Date of Release:	2019-07-25
Chief Creative Officer:	Nicolas Courant, Melvyn Lim
Notes:	In India, 2 in 3 women are raped by their husbands and it is totally legal. The law has an exception where rape inside a marriage is not a crime. To change the law, RIT Foundation, an Indian NGO fighting for women’s rights, needed to raise awareness. So we found Sameer, an activist, and sent him to a real police station to turn himself in, pretending that he had actually raped his wife. Within minutes, he was freed. We captured the whole process — from him interviewing lawyers & victims, to him going into the police station with hidden cameras & being told that raping your wife is not a crime. The footage was turned into a documentary which was launched online to fierce reactions from both camps. Thousands of conservatives reported and took down our content 4 times. But censorship didn’t shut the debate. Indian feminist influencers, activists and even #MeToo advocate and actress Saloni Chopra pushed back by sharing our content & encouraging their followers to do the same. Thanks to RIT foundation, the case to change marital rape laws will be heard this year at the Delhi High Court.
Account Manager:	Chris Riley
Creative Director:	Guilherme Camargos
Digital Producer:	Alvin Chin, Bijal Sunil Majithia
Production Company:	Knights Media & Films
Art Director:	Alessandro Agnellini, Kevin Wijaya, Vinicius Cunha
Copywriter:	Aritra Dutta, Jonathan Ollivier, Winona Wee, Amanda Devarajan, Eugene Cheong
Other Credits:	Director: Xavier Mairesse
Other Credits:	Director of Photography: Sai Gunuranjan
Other Credits:	Editor: Lorenzo Colugnati, Jaspreet Ranjan, Nicolas Koon Lim
Other Credits:	Music Director: Sacha Chaban