7: BRAND ENTERTAINMENT (Branded film/video (factual))

Please Arrest Me - Non-Profit Organization - RIT Foundation JPG
Please Arrest Me - Non-Profit Organization - RIT Foundation MP4 6m:39s
Please Arrest Me - Non-Profit Organization - RIT Foundation MP4 2m:10s

Please Arrest Me - RIT Foundation
Non-Profit Organization

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Please Arrest Me - RIT Foundation - Non-Profit Organization
Title of Entry: Please Arrest Me
Brand: RIT Foundation
Product/Service: Non-Profit Organization
Client: RIT Foundation
Entrant Company: Ogilvy Singapore
Creative Agency: Ogilvy Singapore
Duration of Entry: 06:09
Chief Creative Officer: Nicolas Courant, Melvyn Lin
Creative Director: Guilherme Camargos
Art Director: Alessandro Agnellini, Kevin Wijaya, Vinicius Cunha
Copywriter: Aritra Dutta, Jonathan Ollivier, Amanda Devarajan, Winona Wee, Eugene Cheong
Sector: 38275
Account Manager: Chris Riley
Production Company: Knights Media & Films
Producer: Bijal Sunil Majithia, Alvin Chin
Date of Release: 2019-07-25
Director: Xavier Mairesse
DOP: Sai Gunuranjan
Notes: In India, 2 in 3 women are raped by their husbands and it is totally legal. The law has an exception where rape inside a marriage is not a crime. To change the law, RIT Foundation, an Indian NGO fighting for women’s rights, needed to raise awareness. So we found Sameer, an activist, and sent him to a real police station to turn himself in, pretending that he had actually raped his wife. Within minutes, he was freed. We captured the whole process — from him interviewing lawyers, victims, and women on the street, to him going into the police station with hidden cameras and having authorities say that raping your wife is not a crime. The footage was turned into a documentary that triggered fierce reactions from supporters and naysayers online and was awarded by film festivals and critics worldwide. It first previewed at our annual gala then launched on Intl Elimination of Violence against Women Day. It also screened at festivals like Best Global Shorts, the L'age D'or and International Film & Human Rights Festival Valencia. Thanks to RIT foundation, the case to change marital rape laws will be heard this year at the Delhi High Court.
Editing Company: Edit Machine
Editor: Lorenzo Colugnati, Jaspreet Ranjan, Nicolas Koon0 Lim
Sound Engineer: Sacha Chaban
Music Company: 1908 Scoring Studios
Other Credits: Sameer Lukka, Tarun Jain, Anirudh Dhanak, Rahul Dhir, Ritu Bhardwaj, Abdul Rahim