Majority - Majority
Digital Banking Service

Bronze

Title of Entry:	Majority
Brand:	Majority
Product/Service:	Digital Banking Service
Client:	Majority
Entrant Company:	Bold NoA
Creative Agency:	Bold NoA
Creative Director:	Oliver Helfrich
Designer:	Jesper Nilsson-Böös
Chief Creative Officer:	Oskar Lübeck
Sector:	FINANCIAL
Account Executive:	Helena Tencer
Account Manager:	Anette Hildebrandt
Date of Release:	2019-11-14
Notes:	Entry description: Majority is the first digital banking service for migrants, offering banking, money transfer and calling services to people whose lives are broader than geographic borders. We have developed a brand identity that is centered around Majority’s core principle of equality and the belief in a world where people are valued for their positive impact on the world, not their country of origin. Brief: Majority was created to solve a real problem for one of the fastest growing population groups on earth. Many migrants do not have access to financial services due to strict registration restrictions, high priced bank fees or a general distrust of the traditional bank institutions. So we created a bank that looks, feels, talks and moves like no other. Solution: We’ve translated the name Majority into a graphic device, called the Canvas. The Canvas is a geometric grid, inspired by flag designs, that is brought to life through the use of colours, photography, animation and typography. It’s an endlessly diverse, unifying design system that ties together the entire brand experience. Cultural Context: The first digital banking service built by migrants, for migrants. Their mission is to give you the tools, resources and support to thrive in a new country. Majority is a diverse group of proud migrants from over 40 different countries. Working together to create meaningful products that bridge cultural and geographic distances.
URL Link (optional):	https://www.boldscandinavia.com/work/majority/
Other Credits:	Strategist: Lina Öhlund
Other Credits:	Design Director: Michael Laning
Other Credits:	Senior Motion Designer: Martin Klint
Other Credits:	Account Manager: Amanda Wredmark