1: MOVING IMAGE (TV or Cinema Commercial over 60 seconds)
Life’s Best Moments - The Shizuoka Shimbun and Shizuoka Broadcasting System
|Title of Entry:||Life’s Best Moments|
|Brand:||The Shizuoka Shimbun and Shizuoka Broadcasting System|
|Client:||The Shizuoka Shimbun and Shizuoka Broadcasting System|
|Entrant Company:||DENTSU INC.|
|Creative Agency:||DENTSU INC.|
|Duration of Entry:||01:30|
|Creative Director:||Yoshimitsu Sawamoto|
|Art Director:||Arata Kubota|
|Account Executive:||Satoshi Takasugi, Akito Inokuchi|
|Production Company:||Spoon inc.|
|Producer:||Agency Producer: Arimitsu Takafumi / Producer: Naoto Tanaka / Producer: Yasushi Okuwa|
|Date of Release:||2020-05-16|
|Notes:||This ad features a middle aged man, who has always been satisfied with his life at a certain level.
He never made a challenge throughout his life.
But when the death actually approaches towards him, he comes to realise that he needs to change.
In general, we don’t normally pay much attention to when our lives end, and steps we lead till the end.
By evoking that image, we deliver the message “Surpass yourself” to the viewers.
Shizuoka is often referred to as the "Japanese average."
It never gets too hot but never too cold.
Population composition, average income, budget on food, education, and entertainment...all in average.
Therefore, Shizuoka tends to be labelled as the prefecture without character, and the people of Shizuoka tend to openly admit this fact without hesitation.
Shizuoka Shimbun (newspaper) SBS has been sending the message "Surpass Yourself" to the local.
|Editor:||Wataru Ichikawa, Tomohiko Kaminogo|
|Other Credits:||Planner: Yoshimitsu Sawamoto|
|Other Credits:||Production Manager: Hanae Tomura / Production Manager: Kazusa Saikai|
|Other Credits:||Gaffer: Ken Negishi|
|Other Credits:||Production Designer: Hanako Noda|
|Other Credits:||Stylist: Chika Yokote / Hair & Makeup artist: Saori Hattori|
|Other Credits:||Colorist: Yoichi Ishikawa|
|Other Credits:||Sound Producer: Hiroyuki Kawazoe|
|Other Credits:||Actor: Yoshiyuki Morishita / Actor: So Yamanaka|
|Other Credits:||Post Producer: Nao Kaneko|
|Other Credits:||CG: Naofumi Mishina|