2: DIGITAL (Online video ads)

The Cemetery - Video games - Rainbow Six SIEGE JPEG
The Cemetery - Video games - Rainbow Six SIEGE MP4 1m:34s

The Cemetery - Rainbow Six SIEGE
Video games

The Cemetery - Rainbow Six SIEGE - Video games


Title of Entry: The Cemetery
Brand: Rainbow Six SIEGE
Product/Service: Video games
Client: Ubisoft
Entrant Company: CLM BBDO
Creative Agency: CLM BBDO
Judging URL: https://www.youtube.com/watch?v=ZcSIRQ2IMbE
Account Executive: Nicolas CARLOTTI (Proximity BBDO)
Account Manager: Audrey BRAHIC (Proximity BBDO) / Anaïs COURBEZ (CLM BBDO)
Creative Director: Benjamin DESSAGNE (CLM BBDO) / Stéphane SANTANA (CLM BBDO-
Date of Release: 2019-08-19
Notes: Ubisoft's new ad for Rainbow Six Siege is not your average game promo.
In this mesmerising film, the viewer sees a man recalling all of his previous deaths, and gets a glimpse of the action behind each.
Directed by Henry Hobson, this story plunges you deep into the psyche of a man - the player - before he starts his gameplay.
The film opens onto a quiet, emotional scene with (what we think) is a man mourning in a mysterious cemetery. But it doesn’t take long for us to get drawn into the man’s story, and discover that, in fact, he is the one who died… and not just once. His name figures on all the gravestones. The spot finishes with a poignant message: “Every life is a lesson”.
Leaving us with a sense of thrill and excitement for a game where giving up is not an option, and where determination and tactics are skills you have to master…or you’ll keep dying.
Production Company: HENRY
Art Director: Clement PAYEN (CLM BBDO)
Copywriter: Linnéa KAVSJO (CLM BBDO) / Damien VEILLET (CLM BBDO)
Other Credits: Henri HOBSON (Director for Juice Films) / Jean Luc BERGERON (Producer for Henry)
Other Credits: KOUZ (Sound Production) / Mathematic (Post Production Company)
Other Credits: Julien SANSON (Production Director for CLM BBDO) / Yannick DUPAS (Production Director for Henry)
Other Credits: Lauren WEBER (Head of communication for CLM BBDO)
Other Credits: Nicolas ORSONI (Head of planning for Proximity BBDO)
Other Credits: Emmanuel DEZEAUX DE RANCOUGNE (Vice-President Proximity CLM BBDO)
Other Credits: Matthias KOENIGSWIESER (Chief Operator for Juice Films)
Other Credits: Bruno PORRET (Sound Supervisor for Kouz) / Sylvain PIERRE (Sound Design for Kouz)
Other Credits: Marine SELLEM (Music Supervisor for Kouz)
Other Credits: Maxime HERVE (Additional Arrangement for SuperPitch)
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