18: CRAFT (Outstanding Art Direction (billboards/poster))

Creativity, Uncaged. - THE ONESHOW 2019 - The Ad Museum Tokyo JPG
Creativity, Uncaged. - THE ONESHOW 2019 - The Ad Museum Tokyo JPG
Creativity, Uncaged. - THE ONESHOW 2019 - The Ad Museum Tokyo JPG
Creativity, Uncaged. - THE ONESHOW 2019 - The Ad Museum Tokyo JPG
Creativity, Uncaged. - THE ONESHOW 2019 - The Ad Museum Tokyo JPG

Creativity, Uncaged. - The Ad Museum Tokyo
THE ONESHOW 2019

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Creativity, Uncaged. - The Ad Museum Tokyo - THE ONESHOW 2019

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Title of Entry: Creativity, Uncaged.
Brand: The Ad Museum Tokyo
Product/Service: THE ONESHOW 2019
Client: The Ad Museum Tokyo
Entrant Company: DENTSU INC.
Creative Agency: DENTSU INC.
Craft Leader(s): Yoshihiro Yagi
Creative Director: Yoshihiro Yagi
Art Director: Yuki Tsutsumi
Designer: Saki Terashita, Satoshi Yamamuro, Sota Hasumi
Copywriter: Haruko Tsutsui, Sayaka Arimoto
Sector: 38275
Illustrator: Saki Terashita, Satoshi Yamamuro, Sota Hasumi
Date of Release: 2019-10-12
Notes: Our brief was to produce promotional posters for the 2019 One Show Exhibition in Tokyo. To reflect the imaginative thinking of One Show award winners, we created a series of portraits of phantasmagorical birds, incorporating elements that evoke the skills that allow award winners to soar above their peers and explore new creative dimensions. The exhibition was highly successful, with attendees spending more time on the premises than in past years. We also received numerous inquiries and favorable comments about the posters, and were even urged to make them available for purchase.
Other Credits: Executive Creative Director : Yuya Furukawa
Other Credits: Print Director : Kenji Tamura
Other Credits: Creative Producer : Yoshiko Tomita
Other Credits: Design Company : TAKI CORPORATION
Other Credits: Printing Company : TONE UP CORP.