1: MOVING IMAGE (TV or Cinema Commercial 31- 60 seconds)

Something to Share - Coffee brand - Jacobs Douwe Egberts JPG
Something to Share - Coffee brand - Jacobs Douwe Egberts MP4 39s

Something to Share - Jacobs Douwe Egberts
Coffee brand

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Something to Share - Jacobs Douwe Egberts - Coffee brand

Shortlist

Title of Entry: Something to Share
Brand: Jacobs Douwe Egberts
Product/Service: Coffee brand
Client: Douwe Egberts
Entrant Company: BBDO Belgium
Creative Agency: BBDO Belgium
Duration of Entry: 00:40
Creative Director: Arnaud Pitz, Sebastien De Valck
Art Director: Loup Delpierre
Copywriter: Louise Cornet
Sector: 38262
Account Manager: Ward Braeckevelt
Production Company: Lovo
Producer: Bert Brulez, Cho Kuo, Hervé Closset, Renée Vermeire, Marlies Neudt
Date of Release: 2020-01-13
Director: Dr. Bowman
Notes: An advert that tells the story of Sarah, a young woman caught off guard by her father, at the wrong time. Aware of having interrupted something and hoping to preserve the bond between them, the father decides to send a message to his daughter suggesting they all have a coffee together. A way for him to get in touch using a tool that his daughter is familiar with. Will she have the courage to share her secret with him? Sometimes, it’s easier to find the courage to confide over a coffee. Douwe Egberts wants to encourage these sincere conversations through its communication. As a brand present in all Belgians homes, we had to invite dialogue on subjects as sensitive as homosexuality. A message widely relayed by the LGBTQ+ community around the world. In just a few days, the spot has been viewed more than 12.7 million times, has had more than 120K retweets and more than 523K likes on a single share. "Because we all have something to share."
Editing Company: Lovo
Sound Studio: Sonhouse
Music Company: Sonhouse
Other Credits: Clients: Vanessa Barba, Oriana Servais, Karen Van der Perre
Other Credits: Account Director : Lieve Raymaekers
Other Credits: Strategy: Wouter Van den Herrewegen
Other Credits: Post producers: Eva Segers, Leslie Verbist