16: DIGITAL DESIGN (User journey)

BACK2LIFE - CSR - Samsung JPG
BACK2LIFE - CSR - Samsung MP4 2m:00s

BACK2LIFE - Samsung
CSR

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BACK2LIFE - Samsung - CSR
Title of Entry: BACK2LIFE
Brand: Samsung
Product/Service: CSR
Client: Samsung
Entrant Company: Cheil Hong Kong
Creative Agency: Chil PengTai Beijing / Cheil Hong Kong
Judging URL: http://www.seeourfilm.com/back2life
Sector: 38275
Chief Creative Officer: Paul Chan
Creative Director: May Yue
Date of Release: 2019-04-15
Designer: Ting Yu
Production Company: BigFish
Art Director: Kimmy Liu
Copywriter: Paul Chan / Wilson Ang
Other Credits: Executive Creative Director: Kimmy Liu
Other Credits: Associate Creative Director: Qing Tian / Xue Li / Ning Yang / Moyang Liu
Other Credits: Multimedia Designer: Yining Yin / Melody Zhang
Other Credits: Platform Director: William An
Other Credits: Account Director: Cherry Lan
Other Credits: Group Creative Director: Wilson Ang
Other Credits: Senior Art Director: Zhongjian An