16: DIGITAL DESIGN
(User journey)
BACK2LIFE - Samsung
CSR
Gold
|
Title of Entry:
|
BACK2LIFE |
|
Brand:
|
Samsung |
|
Product/Service:
|
CSR |
|
Client:
|
Samsung |
|
Entrant Company:
|
Cheil Hong Kong |
|
Creative Agency:
|
Chil PengTai Beijing / Cheil Hong Kong |
|
Judging URL:
|
http://www.seeourfilm.com/back2life |
| Sector: |
PUBLIC & SOCIAL |
| Chief Creative Officer: |
Paul Chan |
| Creative Director: |
May Yue |
| Date of Release: |
2019-04-15 |
| Designer: |
Ting Yu |
| Production Company: |
BigFish |
| Art Director: |
Kimmy Liu |
| Copywriter: |
Paul Chan / Wilson Ang |
| Other Credits: |
Executive Creative Director: Kimmy Liu |
| Other Credits: |
Associate Creative Director: Qing Tian / Xue Li / Ning Yang / Moyang Liu |
| Other Credits: |
Multimedia Designer: Yining Yin / Melody Zhang |
| Other Credits: |
Platform Director: William An |
| Other Credits: |
Account Director: Cherry Lan |
| Other Credits: |
Group Creative Director: Wilson Ang |
| Other Credits: |
Senior Art Director: Zhongjian An |
JPG
MP4
2m:00s
