4: AMBIENT AND EXPERIENTIAL (Experiential campaign)

Crocodile free - Lacoste - Lacoste JPG
Crocodile free - Lacoste - Lacoste JPG
Crocodile free - Lacoste - Lacoste MP4 2m:06s

Crocodile free - Lacoste
Lacoste

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Crocodile free - Lacoste - Lacoste
Title of Entry: Crocodile free
Brand: Lacoste
Product/Service: Lacoste
Client: Lacoste
Entrant Company: BETC
Creative Agency: BETC
Creative Director: Antoine Choque
Title of Piece: Crocodile inside key visual
Art Director: Jonathan Baudet-Botella
Copywriter: Olivier Aumard
Chief Creative Officer: Rémi Babinet
Sector: 38259
Account Manager: Bertille Toledano, Fanny Buisseret, Charlotte Seillier, Suzy Morin
Date of Release: 2019-05-22
Other Credits: Assistant AD: Benoit Ferran, Jessica Fecteau
Other Credits: Director of music creation: Christophe Caurret
Other Credits: Motion designer: Olivier Kharon
Other Credits: Post-production supervisor: Anne-Sophie Touveron
Other Credits: Production house: General Pop
Other Credits: Sound production: Green United Music
Other Credits: Head of creative and entertainment strategy: Lennie Stern
Other Credits: Head of activation strategy: Julien Levêque