Rosette Face Wash Pasta - Rosette Face Wash Pasta
Rosette Face Wash Pasta

Silver

Title of Entry:	Rosette Face Wash Pasta
Brand:	Rosette Face Wash Pasta
Product/Service:	Rosette Face Wash Pasta
Client:	ROSETTE Co.,Ltd.
Entrant Company:	HAKUHODO PRODUCT’S/ADSALT/HAKUHODO i-studio inc./Shelter/Tower Film/Fantasista inc./Shouji Uchida Photo Office Ltd./LUX/IUGO/BlauGrana/Aiin Co., Ltd.
Creative Agency:	HAKUHODO Inc. / TBWA HAKUHODOInc.
Judging URL:	https://pasta.rosette.jp/en/
Sector:	COSMETICS & TOILETRIES
Account Executive:	Takuma Saito/Misato Nissato/Kana Kawamoto
Creative Director:	Takumi Anhelo Sekiya(TBWA\HAKUHODO Inc.)
Date of Release:	2019-04-15
Digital Producer:	Rie Shibuya(HAKUHODO i-studio inc.)
Notes:	Rosette Face Wash Pasta Rebranding the oldest facial cleansing cream in Japan. It was born in 1929, and loved for 3 generations. However, it becomes too old for young people. So we challenged to rebrand Rosette. We changed the perception from “old-fashioned” into “reliable and warm-hearted”. We used the Rose Frame that has remained on the package for 90 years, to design Visual Identity system. This developed in posters, brand collateral, promotional items, Web site, social media, and events.
Developer:	Toshiya Suzuki/Tomoko Takiguchi/Ayaka Miura
Designer:	Ayaka Mita/Shiori Kaneko(HAKUHODO i-studio inc.)/Kumiko Moriwaki/Mio Yuuki /Kanako Nomura(ADSALT)
Production Company:	HAKUHODO i-studio inc.
Art Director:	Takayuki Ichida(HAKUHODO inc.)/Shingo Ashimori(HAKUHODO i-studio inc.)
Copywriter:	Takumi Anhelo Sekiya(TBWA\HAKUHODO Inc.) Taiki Inoue(HAKUHODO inc.)
Other Credits:	Business designer：Taiki Inoue(HAKUHODO inc.)
Other Credits:	Graphic Producer：Kakunosuke Mizusawa(HAKUHODO PRODUCT'S)
Other Credits:	Photographer：Shinichi Sasaki