9: INTEGRATED (Integrated)

Rosette Face Wash Pasta - Rosette Face Wash Pasta - Rosette Face Wash Pasta JPG
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Rosette Face Wash Pasta - Rosette Face Wash Pasta
Rosette Face Wash Pasta

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Rosette Face Wash Pasta - Rosette Face Wash Pasta - Rosette Face Wash Pasta
Title of Entry: Rosette Face Wash Pasta
Brand: Rosette Face Wash Pasta
Product/Service: Rosette Face Wash Pasta
Client: ROSETTE Co.,Ltd.
Entrant Company: HAKUHODO PRODUCT’S/ADSALT/HAKUHODO i-studio inc./Shelter/Tower Film/Fantasista inc./Shouji Uchida Photo Office Ltd./LUX/IUGO/BlauGrana/Aiin Co., Ltd.
Creative Agency: HAKUHODO Inc. / TBWA HAKUHODOInc.
Account Executive: Takuma Saito/Misato Nissato/Kana Kawamoto
Creative Director: Takumi Anhelo Sekiya(TBWA\HAKUHODO Inc.)
Sector: 38265
Art Director: Takayuki Ichida(HAKUHODO inc.)
Copywriter: Takumi Anhelo Sekiya(TBWA\HAKUHODO Inc.)
Date of Release: 2019-04-15
Notes: Rosette Face Wash Pasta Rebranding the oldest facial cleansing cream in Japan. It was born in 1929, and loved for 3 generations. However, it becomes too old for young people. So we challenged to rebrand Rosette. We changed the perception from “old-fashioned” into “reliable and warm-hearted”. We used the Rose Frame that has remained on the package for 90 years, to design Visual Identity system. This developed in posters, brand collateral, promotional items, Web site, social media, and events.
Other Credits: Business designer:Taiki Inoue
Other Credits: Graphic Producer:Kakunosuke Mizusawa(HAKUHODO PRODUCT'S)
Other Credits: Photographer:Shinichi Sasaki
Other Credits: Designer:Kumiko Moriwaki/Mio Yuuki /Kanako Nomura(ADSALT)
Other Credits: Web Producer:Rie Shibuya (HAKUHODO i-studio inc.)
Other Credits: Web Art director:Shingo Ashimori
Other Credits: Web Designer:Ayaka Mita/Shiori Kaneko
Other Credits: Film Director:Tetsuma Maki(Fantasista inc.)
Other Credits: Film Producer:Hayato Arakawa/Raji Saito(HAKUHODO PRODUCT'S)/Susumu Shinkai(Shelter)/Sho Yamamoto(TowerFilm)