18: CRAFT (Outstanding Art Direction (print))

Gatsby - Penguin Books - Penguin Books JPG

Gatsby - Penguin Books
Penguin Books

Share:
Gatsby - Penguin Books - Penguin Books

Bronze

Title of Entry: Gatsby
Brand: Penguin Books
Product/Service: Penguin Books
Client: Penguin Random House North Asia
Entrant Company: Cheil Hong Kong
Creative Agency: Cheil Beijing / Cheil Hong Kong
Creative Director: Wei Xu / Lili Jiang / Ivan Au
Art Director: Ivan Au / Tengtao Yuan / Zhengsong Qi / Changming Yang
Copywriter: Paul Chan / Wei Xu / Lili Jiang / Yuhan Zhao / Agnes Ho / Xiaoshan Zheng / Suyuan Xu
Chief Creative Officer: Paul Chan
Sector: 38268
Illustrator: Junli Hu (YOWILL) / Alan Wong / Kuri Huang / Lulu Chen
Date of Release: 2019-04-30
Other Credits: Project Manager: Denise Chan / Nancy Nan