Eat This Paper - CARE International
Charity

Gold

Title of Entry:	Eat This Paper
Brand:	CARE International
Product/Service:	Charity
Client:	CARE International
Entrant Company:	KINDRED.
Creative Agency:	KINDRED.
Creative Director:	Nikola Foktová
Art Director:	Adam Citta
Designer:	Adam Citta
Copywriter:	Nikola Foktová
Sector:	PUBLIC & SOCIAL
Date of Release:	2020-03-18
Notes:	The CARE organisation asked us to create a print ad that will help and make people donate. We’ve decided to create a print with a strong and powerful message. And because everything we do is data driven, we’ve created the first print that contains the same nutrient intake of an average african inhabitant. The first fully edible print ad. Our #EatThisPaper campaign reached almost a million people in the digital world only. It is the most effective campaign CARE Organisation ever had.
Other Credits:	Adéla Chvalovská, PR & Influencer Director