3: PRINT, OOH (Print ad)

Eat This Paper - Charity - CARE International JPG
Eat This Paper - Charity - CARE International MP4 2m:12s

Eat This Paper - CARE International
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Eat This Paper - CARE International - Charity

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Title of Entry: Eat This Paper
Brand: CARE International
Product/Service: Charity
Client: CARE International
Entrant Company: KINDRED.
Creative Agency: KINDRED.
Creative Director: Nikola Foktová
Art Director: Adam Citta
Designer: Adam Citta
Copywriter: Nikola Foktová
Sector: 38275
Date of Release: 2020-03-18
Notes: The CARE organisation asked us to create a print ad that will help and make people donate. We’ve decided to create a print with a strong and powerful message. And because everything we do is data driven, we’ve created the first print that contains the same nutrient intake of an average african inhabitant. The first fully edible print ad. Our #EatThisPaper campaign reached almost a million people in the digital world only. It is the most effective campaign CARE Organisation ever had.
Other Credits: Adéla Chvalovská, PR & Influencer Director