16: DIGITAL DESIGN (Micro-site)

Banknote of the Stollen Billion - Cutia Neagra Investigative Show - TV8, Cutia Neagra JPG
Banknote of the Stollen Billion - Cutia Neagra Investigative Show - TV8, Cutia Neagra JPG

Banknote of the Stollen Billion - TV8, Cutia Neagra
Cutia Neagra Investigative Show

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Banknote of the Stollen Billion - TV8, Cutia Neagra - Cutia Neagra Investigative Show
Title of Entry: Banknote of the Stollen Billion
Brand: TV8, Cutia Neagra
Product/Service: Cutia Neagra Investigative Show
Client: TV8
Entrant Company: Piko
Creative Agency: Piko
Judging URL: https://miliardul.md/index_en.html
Live site URL: https://miliardul.md/index_en.html
Craft Leader(s): Constantin Șarcov
Sector: 38273
Chief Creative Officer: Constantin Sarcov
Date of Release: 2019-11-13
Digital Producer: Nicolae Buhnevici
Notes: In 2014, one billion dollars vanished from 3 banks from Moldova. After 5 yrs, the investigation had made no progress. Instead, the debt became public. Every citizen has to return the billion until 2041, but people started to forget. For TV8 & Cutia Neagra, we launched the first ever Billion Dollar Banknote, on which we illustrated the fraud operation through visual metaphors. 5000 banknotes were handed to the citizens, international media, ambassadors, Parliament officials, Prime Minister & President. Ultimately, the General Prosecutor hired a new committee to return the stolen billion.
Developer: Amigo Studio
Production Company: Amigo Studio
Copywriter: Beatrice Tabacari