18: CRAFT (Outstanding Art Direction (print))

Banknote of the Stollen Billion - Cutia Neagra Investigative Show - TV8, Cutia Neagra JPG
Banknote of the Stollen Billion - Cutia Neagra Investigative Show - TV8, Cutia Neagra JPG

Banknote of the Stollen Billion - TV8, Cutia Neagra
Cutia Neagra Investigative Show

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Banknote of the Stollen Billion - TV8, Cutia Neagra - Cutia Neagra Investigative Show

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Title of Entry: Banknote of the Stollen Billion
Brand: TV8, Cutia Neagra
Product/Service: Cutia Neagra Investigative Show
Client: TV8
Entrant Company: Piko
Creative Agency: Piko
Craft Leader(s): Constantin Șarcov
Creative Director: Constantin Sarcov
Art Director: Constantin Sarcov
Designer: Alex Buretz
Copywriter: Beatrice Tabacari
Sector: 38273
Illustrator: Tatiana Trikoz
Date of Release: 2019-11-13
Notes: In 2014, one billion dollars vanished from 3 banks from Moldova. After 5 yrs, the investigation had made no progress. Instead, the debt became public. Every citizen has to return the billion until 2041, but people started to forget. For TV8 & Cutia Neagra, we launched the first ever Billion Dollar Banknote, on which we illustrated the fraud operation through visual metaphors. 5000 banknotes were handed to the citizens, international media, ambassadors, Parliament officials, Prime Minister & President. Ultimately, the General Prosecutor hired a new committee to return the stolen billion.
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