3: PRINT, OOH (Poster/Billboard campaign (2-6 executions))

POSTERS FOR PRESS FREEDOM - Posters For Press Freedom - Reporters without Borders JPG
POSTERS FOR PRESS FREEDOM - Posters For Press Freedom - Reporters without Borders JPG
POSTERS FOR PRESS FREEDOM - Posters For Press Freedom - Reporters without Borders JPG
POSTERS FOR PRESS FREEDOM - Posters For Press Freedom - Reporters without Borders JPG
POSTERS FOR PRESS FREEDOM - Posters For Press Freedom - Reporters without Borders JPG
POSTERS FOR PRESS FREEDOM - Posters For Press Freedom - Reporters without Borders JPG

POSTERS FOR PRESS FREEDOM - Reporters without Borders
Posters For Press Freedom

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POSTERS FOR PRESS FREEDOM - Reporters without Borders - Posters For Press Freedom
Title of Entry: POSTERS FOR PRESS FREEDOM
Brand: Reporters without Borders
Product/Service: Posters For Press Freedom
Client: Reporters without Borders
Entrant Company: SERVICEPLAN GERMANY
Creative Agency: SERVICEPLAN GERMANY
Creative Director: Sön Becker, Eduard Hörner
Art Director: Sarah Mosbacher, Mojca Sfeir
Copywriter: Henrik Claus
Sector: 38275
Account Manager: Lennard Bahr
Date of Release: 2019-04-05
Notes: Every year hundreds of media organizations such as publishing houses and newspapers are banned by autocratic regimes. But the enemies of press freedom have only won when these disappeared newspapers are also forgotten. Reporters Without Borders has set itself the goal of preventing this to happen. Therefore, we reconstruct the house typefaces of closed newspapers and make them available to international artists. These artists then set an example for worldwide press freedom – through the power of typography alone. To obtain a complete character set of the disappeared fonts, we first reconstructed them step by step. Afterwards we made the reconstructed fonts available to a wide variety of international artists. These artists used them to create the "Posters For Press Freedom", which were then used in an out of home campaign, published online and even got exhibited in the German National Library – one of Germanys most important exhibition halls. The posters made clear: there is no freedom without press freedom.
Typography: Anja Meiners, Ralph du Carrois, bBox Type
Other Credits: Alex Schill, Global Chief Creative Officer
Other Credits: Lars, Holling, Managing Director
Other Credits: Leif Johannsen, Executive Creative Director
Other Credits: Patrick Matthiensen, , Executive Creative Director
Other Credits: Saxon White, Graphic Designer
Other Credits: Hyunjun Jang, Graphic Designer
Other Credits: Vincenzo Marchese Ragona, Graphic Designer
Other Credits: Bijan Berahimi, Graphic Designer
Other Credits: Eike König, Graphic Designer