3: PRINT, OOH
Print ad (2020)
3: PRINT, OOH (Print ad)


PENNY (F)OLD NEWS - PENNY
Food/Non-Food

Shortlist
Title of Entry: | PENNY (F)OLD NEWS |
---|---|
Brand: | PENNY |
Product/Service: | Food/Non-Food |
Client: | PENNY-Markt |
Entrant Company: | SERVICEPLAN GERMANY |
Creative Agency: | SERVICEPLAN GERMANY |
Creative Director: | Marie Sophie Legat, Henrik Pfeiffer, Matthäus Frost |
Art Director: | Neville Pinsker |
Copywriter: | Laura Marie Giauque |
Sector: | RETAIL |
Account Manager: | Alexander Mankel |
Date of Release: | 2020-01-17 |
Notes: | Situation: In Germany alone, over 10 million disposable bags are thrown away every day. Idea: We enable people to give their waste paper an unexpected second use. Execution: A print ad in a German daily newspaper that can be folded into a bag – replacing 50,000 disposable bags. Food for thought, so readers can make their purchases more sustainable every day. And it proves that even small actions can make a difference for the environment. |
Other Credits: | Alex Schill, Global Chief Creative Officer |
Other Credits: | Lina Wege, Apprentice Account Management |
Other Credits: | Victoria Wissmann, Consultant & Planner, MEDIAPLUS GERMANY |
Other Credits: | Sabrina Duchow, Creative Media & Award Manager, MEDIAPLUS GERMANY |
Other Credits: | Matthias Harbeck, Creative Managing Partner Germany |
Other Credits: | Christoph Everke, Executive Creative Director |