PENNY (F)OLD NEWS - PENNY
Food/Non-Food

Finalist

Title of Entry:	PENNY (F)OLD NEWS
Brand:	PENNY
Product/Service:	Food/Non-Food
Client:	PENNY-Markt
Entrant Company:	SERVICEPLAN GERMANY
Creative Agency:	SERVICEPLAN GERMANY
Creative Director:	Marie Sophie Legat, Henrik Pfeiffer, Matthäus Frost
Art Director:	Neville Pinsker
Copywriter:	Laura Marie Giauque
Sector:	RETAIL
Account Manager:	Alexander Mankel
Date of Release:	2020-01-17
Notes:	Situation: In Germany alone, over 10 million disposable bags are thrown away every day. Idea: We enable people to give their waste paper an unexpected second use. Execution: A print ad in a German daily newspaper that can be folded into a bag – replacing 50,000 disposable bags. Food for thought, so readers can make their purchases more sustainable every day. And it proves that even small actions can make a difference for the environment.
Other Credits:	Alex Schill, Global Chief Creative Officer
Other Credits:	Lina Wege, Apprentice Account Management
Other Credits:	Victoria Wissmann, Consultant & Planner, MEDIAPLUS GERMANY
Other Credits:	Sabrina Duchow, Creative Media & Award Manager, MEDIAPLUS GERMANY
Other Credits:	Matthias Harbeck, Creative Managing Partner Germany
Other Credits:	Christoph Everke, Executive Creative Director