3: PRINT, OOH (Print ad)

PENNY (F)OLD NEWS - Food/Non-Food - PENNY JPG
PENNY (F)OLD NEWS - Food/Non-Food - PENNY MP4 44s

PENNY (F)OLD NEWS - PENNY
Food/Non-Food

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PENNY (F)OLD NEWS - PENNY - Food/Non-Food

Shortlist

Title of Entry: PENNY (F)OLD NEWS
Brand: PENNY
Product/Service: Food/Non-Food
Client: PENNY-Markt
Entrant Company: SERVICEPLAN GERMANY
Creative Agency: SERVICEPLAN GERMANY
Creative Director: Marie Sophie Legat, Henrik Pfeiffer, Matthäus Frost
Art Director: Neville Pinsker
Copywriter: Laura Marie Giauque
Sector: 38277
Account Manager: Alexander Mankel
Date of Release: 2020-01-17
Notes: Situation: In Germany alone, over 10 million disposable bags are thrown away every day. Idea: We enable people to give their waste paper an unexpected second use. Execution: A print ad in a German daily newspaper that can be folded into a bag – replacing 50,000 disposable bags. Food for thought, so readers can make their purchases more sustainable every day. And it proves that even small actions can make a difference for the environment.
Other Credits: Alex Schill, Global Chief Creative Officer
Other Credits: Lina Wege, Apprentice Account Management
Other Credits: Victoria Wissmann, Consultant & Planner, MEDIAPLUS GERMANY
Other Credits: Sabrina Duchow, Creative Media & Award Manager, MEDIAPLUS GERMANY
Other Credits: Matthias Harbeck, Creative Managing Partner Germany
Other Credits: Christoph Everke, Executive Creative Director